Sustainable Building Products Firm Deceuninck.com Launches New Corporate Identity
Eric Ward - URLwire
Sustainable Building Products Firm Deceuninck.com Launches New
Corporate Identity
URL: http://www.deceuninck.com
Deceuninck, the leading Belgian designer and producer of building
products in PVC & Twinson has started rolling out its new corporate
identity. It is expected to be fully implemented in all its branches
worldwide by 2012.
The aim is to better communicate the core values of the company:
innovation, ecology and design. "Building a sustainable home is our
main goal", says CEO Tom Debusschere. "It defines why we exist as a
company."
Creating a stronger, unified voice
Deceuninck specializes in creating innovative and sustainable building
solutions for PVC windows and PVC doors, outdoor living, roofline and
cladding and interior. An updated logo, website, look and feel are now
being rolled out worldwide. By launching this new corporate identity,
Deceuninck aims to create a stronger voice in the industry and to
emphasize the unity within the company, that comprises of branches in
26 countries all over the world. CEO Tom Debusschere: "We decided on
this new corporate identity together. I wanted it to be the joint
belief of everyone in the company. All of our branches work with state-
of-the art materials only, in order to deliver low maintenance, top
insulating and long-lasting products that can be fully recycled. With
the new website and logo, we will be able to better communicate this
to the world."
Combining top performance and sustainability
Past efforts in sustainability prove that these are no empty words.
Every product we make, both in PVC or the unique single base material
Twinson is 100% recyclable. Moreover, there is an absolute focus to
make products that are top insulating. "Top performance and
sustainability are definitely combinable," says Debusschere. "We
build homes that are more energy-efficient ánd nicer to look at."
The new logo and website should be implemented in all local
communications by 2012.
A stronger and easy to use platform
The new website is an extension of the vision of Deceuninck.
Deceuninck wants to inform people about the impact of choosing the
right windows and doors. "We’re convinced it is vital to give people a
platform where they can find info and learn about the importance of
sustainable products", says CEO Tom Debusschere. "We believe PVC is
the best material to make sustainable and environmentally friendly
windows and doors for buildings."
Deceuninck builded the new website from the ground up, hired
Information Architects to make sure people would easily find the info
their looking for. New modules where integrated to make user
experience better. The Corporate Website focuses on an international
audience with the goal to.... On each country website (for example the
Dutch website) , Deceuninck offers an easy to use dealer locator
module and a module with local references. "The local aspect is very
important. People want to see the products in their surroundings, not
in some other country."
Posted by Eric Ward on 12/08/11
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