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Description We are seeking a driven, knowledgeable search engine marketing (SEM) specialist to join our team of media professionals. The SEM specialist is responsible for implementing and developing effective paid SEM advertising campaigns. We believe strongly in an integrated approach to SEM, so you will oversee strategic thinking and management of paid search advertising campaigns.
Requirements
- Bachelor’s degree
- 0-2 years of experience with paid search engine advertising
- Strong understanding of digital marketing channels, strategies, and best practices
- Strong knowledge of industry and market trends to shape the direction of the digital experience by incorporating market, technology, and business trends
- Google Ads (AdWords) certification, Google Analytics certification
- Experience working with pay-for-performance search products such as Google Ads, Microsoft Advertising, Amazon Sponsored Products, and other search engine advertising tools
- Working knowledge of paid social campaigns
- Experience with enterprise-level management tools such as Kenshoo, Marin, and Search Ads 360
- Advanced knowledge of the Microsoft Office suite of products
- Excellent oral, quantitative, and presentation skills