Re: CRM and search costs

[William Toh]

Think about the different stages of the customer life cycle and how e-marketing supports each phase.

On Fri, Mar 30, 2018 at 10:47 PM, KEK FONG YEE (GUO FANGYU) <fygfk...@mymail.sim.edu.sg> wrote:

Hi Sir

I understand that e-marketing reduce search costs. But why does it enhance CRM processes and therefore reduce search costs?