Renegade X Ambassadors Mp3 Download
Vicki Patolot
The Jeep brand is launching its North America marketing campaign for the all-new 2015 Jeep Renegade through an innovative music platform with KIDinaKORNER/Interscope Records beginning today (Friday, April 17). The 60-second launch commercial, "Renegades," airing across television starting tonight, is built around the original song "Renegades" by the Brooklyn indie rock band X Ambassadors (KIDinaKORNER/Interscope Records). The marketing campaign will leverage television, print, radio, experiential, digital, social and website channels, in addition to long-form video elements, as part of its launch. The "Renegades" video can be viewed on the Jeep brand's YouTube channel and lyrics to "Renegades" can be viewed at www.Jeep.com/RenegadeLife. "Renegades" is the new single from X Ambassadors and is available now for digital download and streaming via digital subscription services. The all-new 2015 Jeep Renegade is available in dealerships now.
"When you think of a Renegade you think adventure," said Steve Berman, Vice Chairman, Interscope Geffen A&M. "That's what it's like to collaborate with Olivier on the creative vision for the new Jeep Renegade campaign. Finding a match in Alex Da Kid and X Ambassadors, who embody the spirit of Jeep's brand, only solidifies this campaign as one that will resonate with its audience. This is yet another chapter in what has been a long and fruitful partnership between Interscope and Fiat Chrysler Automobiles."
"I believe that the partnership between Jeep, KIDinaKORNER/Interscope and X Ambassadors represents the future of brand collaborations with music," said KIDinaKORNER Head Alex Da Kid. "This program represents the outlier and rebel that dare to explore the unexplored. It is the spirit and strength of this connection that has drawn such attention to the campaign and in my opinion will lead to the success of the Jeep Renegade, the song "Renegades" and X Ambassadors."
The 60-second launch spot features footage of Millennials and X Ambassadors interspersed with footage of the all-new 2015 Jeep Renegade traveling across locations throughout the United States. The spot captures the essence of the brand's iconic quest for a new definition of adventure, with the X Ambassador's "Renegades" invoking, "long live the pioneers, rebels and mutineers, go forth and have no fear, come close and lend an ear, And I said hey, hey hey hey, living like we're renegades," and calling upon listeners to "...all hail the underdogs, all hail the new kids...It's our time to make a move, it's our time to make amends, our time to break the rules, let's begin...."
The modern renegade is defined as those motivated by the prospect of shared discoveries, both within their city and around the world. For them adventure can be anything, it's only defined by the moment they're in, the company they're with and the potential for making memories. Doers, dreamers and urban adventurers; they're plugged in digitally, tuned out to tradition and drawn to life experiences both in their city and around the globe.
Thirty-second spots in the campaign, including "Endurance Race," spotlighting capability, and "Beach," spotlighting the all-new 2015 Jeep Renegade MySky Open-Air Roof System, in addition to a 30-second version of "Renegades," will launch in the coming weeks.
The new music platform for the 2015 Jeep Renegade will be leveraged across the brand's social, digital and website channels. The Jeep.com/RenegadeLife microsite has been created as a lifestyle portal, rich with content for consumers to explore. Fans of the band will be able to watch the new commercial now, with new content being added as it becomes available.
About the All-New 2015 Jeep RenegadeThe all-new 2015 Jeep Renegade expands the brand's global vehicle lineup, entering the growing small SUV segment, while staying true to the fun-and-freedom lifestyle for which the Jeep brand is known. Renegade delivers a unique combination of best-in-class off-road capability, open-air freedom and convenience, a segment-first nine-speed automatic transmission that contributes to outstanding on-road and off-road driving dynamics, world-class refinement, two fuel-efficient MultiAir engines with more than 30 mpg, and a host of innovative safety and advanced technology offerings.
The song starts with a command. The speaker is recruiting a fellow person who is like themselves--who doesn't fit the mold of society, likely--to reject their inhibitions and be strong together. "Reverie" is actually "in revelry," which means to become intoxicated. This could be literal. However, I like to think that because these are deep lyrics, it means that their souls are happy because they are doing what they've wanted. The speaker wants to be himself, thus the comparison to children. This is not to be confused with individualism or rebellion.
A renegade is someone who has broken the mold from society and groups. This song is basically an anti-fascist or anti-socialist anthem. We are expected to have certain personalities or tastes or we are judged. The speaker does want to be an individual, but instead of supporting individualism, they appear to be supporting everyone being their own individual--together. This is why the song is a plural.
The speaker then gives examples and builds up the people who want to be themselves. It's obvious that the most successful people in the world are underdogs that have done the right thing and then become true to themselves, and end up making a change. The "new kids" is anyone who has taken to this new perspective and goes the extra mile quickly. Outlaws aren't to be confused with doing things just because you can, but a renegade (or fugitive) who has risen up against the adversaries. I don't like the use of outlaw because the song seems to be less about revolution and more about breaking out.
After giving real examples to support his facts, the speaker is telling us that it is time for us to do what he has promised to do. It is time to fix the mold society has put us into by leading through example. It's time to break the rules--but not the ones you're thinking.
This song is beautiful because it develops an essential point in today's world without making it seem like rebellion by inserting violence, intoxication, or perverse love like many other songs. It also has awesome acoustics. :) Is that a drum making that wind/thunder noise?
To me, this song is about not being afraid to think outside of the box. The key line is "Spielbergs and Kubricks", creative visionaries. With them being included alongside the various terms "renegades" and "outlaws" it appears the song's message is that it's ok to break the mold and be creative; it's something deserving of our respect and admiration.
If you listen to the way they sing the song, I think they are actually saying "we're in a cage" and the song is actually about hipsters trying to be unique and interesting, but they're actually "in a cage".
Rock band X Ambassadors and nonprofit No Barriers have announced a partnership that will generate scholarship funds for programs that empower people to break through barriers and find their inner renegade.
Following your dreams is no easy feat. Life tries to bring us down and convince us to give up, but there comes a time when you have this profound instinct to just keep going. Something internal is driving you, pushing you. Overcoming self-doubt and facing these challenges head on is what ultimately gets us where we need to go.
Being renegade in their own lives, the band is set on building on everything that makes them different. They encourage others to do the same. The differences in our lives is what make us unique and can teach us more about ourselves.
Blind since birth, Casey is also recognized by the group as the best musician in the band. His talent and spirit provide a raw essence that is fresh to the generation. His fierce yet humble musical edge have most unaware of his finely tuned sense of hearing. This contributes to the bands overall acute judgment of sound.
Britt Hysen is the Editor-in-Chief of Millennial Magazine. She specializes in personal branding and is an expert in ranking headlines at the top of Google. Learn how to Master Your Personal Brand in her new eBook series.
But he is not known as the most diplomatic. He is both revered and vilified by some fellow former officers and analysts as a renegade, who made a career out of questioning Army doctrine and for his contention that the military leadership has never been held accountable for its failures in Iraq and Afghanistan.
Grace is an author, vagabond, and adventure motorcycle rider exploring the world on two wheels, one mile at a time. Follow her travels and stories from the road on YouTube, Instagram, or via her website, www.thegracefulrenegade.com
Though the road has a tendency to change course quite often, Grace will be spending the late winter and spring exploring Vietnam and Bali by motorcycle, and make it back to the US just in time to hop on her Honda CB500X and ride to the Giant Loop Ride in June to celebrate one year of living the nomad life!
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