PhD Proposal Presentation - Pei Yee Chin

[Elyse Perin]

Dear Colleagues

 

You are invited to attend a PhD Proposal Presentation by Pei Yee Chin.

 

Date: Wednesday 30^th January 2013

Time: 12pm

Location: BH2-16. City West Campus

 

Pei Yee Chin, PhD Candidate

SIM LAB

Principal Supervisor: Dr Nina Evans

Co-Supervisor: Dr Raymond Choo

 

~A light lunch will be provided~

 

Title:

An Enterprise Social Network Behavioural Risk Mitigation Framework

 

Abstract:

Social networking has transformed the business landscape, as the focus shifted from being a personal communication enabler to a mass collaborative platform designed to be used in the enterprise sphere. In the business context these tools are referred to as Enterprise Social Networks (ESNs). Many organisations are adopting ESNs such as Yammer, Jive and Chatter to connect their employees and to establish external networks with customers, business partners and suppliers. The motivation behind ESN adoption is to improve organisational performance and achieve competitive advantage, through increased productivity and innovation. While providing compelling business opportunities, ESNs also expose organisations to risks. This research aims to explore the state of ESN adoption in organisations, to identify and classify the opportunities and risks inherent in the utilisation of ESN, particularly the largely ignored behavioural risks. Appropriate risk mitigation strategies for the identified behavioural risks will be developed and validated.