Media Update: United Nations Pakistan, 29 August 2025
UNIC-Islamabad
29 August 2025
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PRESS RELEASE
UN Secretary-General Appoints Muniba Mazari, UN Women National Goodwill Ambassador, as SDG Advocate
Islamabad, August 29, 2025— The United Nations Secretary-General António Guterres has officially appointed Muniba Mazari — UN Women National Goodwill Ambassador, renowned public speaker, artist, and human rights advocate — as a Sustainable Development Goals (SDG) Advocate on 24 March 2025.
This prestigious appointment recognizes Muniba Mazari’s unwavering commitment to promoting inclusion, gender equality, and social justice, both in Pakistan and globally. In this role, she will join a distinguished group of global leaders and influencers, including the Prime Minister of Barbados, H.E. Mia Mottley, and Her Majesty Queen Mathilde of Belgium working to raise awareness, inspire action, and mobilize support for the 2030 Agenda for Sustainable Development.
In his official letter, the Secretary-General commended Ms. Mazari’s inspirational leadership, stating: “Muniba is an inspiration to many and a prominent voice on inclusion and gender equality. I applaud her numerous achievements and unwavering commitment to equality, and I ask that she leverage her talent, influence, and platform to bring the Sustainable Development Goals to the forefront of global attention and action.”
Speaking about her appointment, Muniba Mazari said “I am deeply honored to be appointed as an SDG Advocate. This is not just a title — it’s a responsibility to use my voice for those who remain unheard and to inspire collective action for a healthier, fairer, and more compassionate world. Together, we can accelerate progress for people and the planet.”
Jamshed M. Kazi, Country Representative of UN Women Pakistan, also congratulated Muniba Mazari on this remarkable achievement, and stated, “Muniba has been an incredible force for change as UN Women’ National Goodwill Ambassador. Her appointment as an SDG Advocate is a proud moment for Pakistan and for women everywhere. She embodies the spirit of resilience, courage, and equality, and we are confident that she will continue to use her powerful voice to promote inclusive, rights-based development and gender equality, both nationally and globally
UN Women Pakistan and the United Nations in Pakistan proudly celebrate Muniba Mazari’s appointment as an SDG Advocate. This recognition reflects her inspiring leadership and dedication to promoting equality, inclusion, and social justice. Her growing global role will further strengthen efforts to advance the Sustainable Development Goals and the rights of women and girls in Pakistan and around the world. We look forward to continuing this journey together, amplifying voices, and creating opportunities for a fairer, more sustainable future.
For further information about the appointment
Erum Fareed, Communications Officer- UN Women at erum....@unwomen.org, or 92 346 8502146
