I think the most important part of a name is a style. Sure, folks who are new to craft beer will have their eye caught by Arrogant Bastard. While those of us who have been in to craft long enough to read this blog already know Arrogant bastard well and know 60 minute and likely know what we want to buy before we go to the store. So a name like Three Floyds Rabbid Rabbit vs Three Floyds Saison may not make a huge difference on us.
The classic saying that all publicity is good publicity seems to have held true for the Corona beer brand, which weathered a worldwide pandemic despite an unfortunate name similarity with the infectious disease that caused it.
A group of researchers from the University of Kentucky, the University of Wisconsin-Madison and Ohio State University actually set out to study how consumers reacted to the beer brand after its name became inadvertently associated with the coronavirus.
Morning Consult Brand Intelligence, which tracks the public perception of thousands of brands, can give us an idea of what consumers 21 years and older thought of the Corona beer brand during the pandemic.
Moquin said Morning Consult also asked consumers if people intended to purchase Corona products in the future, finding that those levels remained relatively consistent throughout the beginning months of the pandemic, and even throughout 2021 and 2022.
Corona is an established brand, so hypothetically, Lerman said if a newer company emerged during the pandemic with a product that had that name, there could have been a negative reaction. She pointed out that people might have suspected that the company chose that name on purpose because it was part of our daily speech, although she said she could see it going either way, with the brand becoming successful because of the publicity.
With people forced to stay indoors because of stay-at-home orders, some adults said they started drinking alcoholic beverages more often, according to a 2020 Morning Consult poll. Between February 2020 and February 2021, off-premise sales of spirits rose 29%; wine by 21%; and beer, flavored malt beverages and cider by 16%, according to data provided by Nielsen Answers.
Founded more than 165 years ago, Anheuser-Busch is one of America's most iconic companies and the undisputed leader of the U.S. beer industry. We are proud of our history and heritage in this country, and we remain committed to brewing the great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Since the 1850s, we have been proud to brew America's most-loved beers. Today, our portfolio of amazing brands continues to lead the industry by delivering what you, our customers, want. From flavored extensions like Bud Light Lime, to Michelob ULTRA Pure Gold, the first major beer to be USDA organic certified, we work tirelessly to deliver the strongest portfolio of beer brands in the industry.
Our craft partners are advancing the beer category by bringing together a shared commitment to quality, communities and innovation with a mission to energize how people view, consume and experience beer.
Germans are not known for being especially funny. But they certainly know how to have fun. With over 1,500 breweries churning out a 5,000 various types of beer, you really don't have to wonder why Germany ranks third in Europe for per-capita beer consumption. But can you guess which beer brand was the favorite of both Otto von Bismarck and Charlie Harper from Two and a Half Men? Or which one is ideal after a workout? Let's find out.
By the way, you can access all the data about German beer brands like pricing, menu distribution, popularity etc. via free demo of Outlet Census Live (including profiles for every restaurant, bar, pub etc. in Germany)
Bitburger was founded by Johann Wallenborn founded in 1817 in Bitburg (hence the name), Rhineland-Palatinate. Their staple drink is the Bitburger Premium Pils, an unfiltered gem of German beers, and an alcohol-free Bitburger Drive 0.0%. Same as many other brands, Bitburger too adheres to the German purity law coined in 1516 and is one of the most dominant brands in the German beer market universe.
What sets Bitburger apart is its small-scale brewing facility, Craftwerk Brewing. Here, they come upwith new German beer styles, test different barley malt varieties, and cultivate new hop strains all in the name of perfecting this golden perfection. And their customers appreciate it by making it the third best-selling beer in Germany and the nation's leading draft beer.
The star of the show is the Kstritzer Schwarzbier. It's a dark beer known for its distinctive roasted malt character. It's not just a hit in Germany but also loved by beer enthusiasts worldwide. But don't think Kstritzer stops there; they've got a whole lineup of brews, like Kranich-Bru, Edel-Pils, Dit-Pils, Bibop (yup, cola and beer together), Witbier, Pale Ale, and Kellerbier.
Here's a nifty tidbit about Kstritzer: it went all nationalized back in October 1948, and from November 25 that same year, it was traded as VEB Kstritzer Schwarzbierbrauerei. In the German Democratic Republic, these folks were among the select few exporting beers. They sent their beer to the Federal Republic of Germany from '56 to '76, and then to Eastern Europe till the big reunification. Kstritzer is a piece of beer history. Cheers to that!
Wernesgrner, a German beer brand with a rich history dating back to 1436, owes its origins to the Schorer brothers who secured the rights to brew and run a tavern in Steinberg-Wernesgrn, Saxony, Germany. Over the years, the brewery changed hands multiple times, eventually finding its home with Bitburger Braugruppe GmbH in 2002 and later becoming part of the Carlsberg Group in 2021.
Among its diverse beer offerings, Wernesgrner's Pilsner stands out as a bitter specialty that gained popularity during the communist era in the DDR. Crafted with meticulous attention to quality and purity, it follows the Reinheitsgebot law, allowing only malt, hops, yeast, and water as ingredients. The Beverage Tasting Institute awarded the Wernesgrner Pilsner a stellar 92-point gold rating, acknowledging its exceptional character. The brewery's repertoire also includes other beer styles like Schwarzbier, a dark lager, and Weizenbier, a wheat beer.
A unique facet of Wernesgrner's history is its distinction as one of the first German beers to achieve national distribution. It graced the tables at official state events in the former German Democratic Republic (GDR) alongside Radeberger. Following the reunification of Germany, most East German breweries were acquired by their West German counterparts, including Bitburger, which added Kӧstrizer and Wernesgrner to its portfolio. Today, Wernesgrner maintains its status as a premium beer brand, cherished by a loyal customer base, particularly in the region of the former GDR.
Erdinger Weibru Werner Brombach GmbH, situated in Erding, Germany, proudly holds the title of the world's largest wheat beer brewery. This brewery had its beginnings in 1886, thanks to Johann Kienle's vision, and today, it's under the ownership of Franz Brombach's son, Werner Brombach. With over 130 years of crafting exceptional brews, Erdinger has earned a solid reputation for its Weibiers, offering a delightful range of ten distinct German beer varieties.
Erdinger's diverse beer portfolio includes Weibier, Dunkel, Kristallweizen, Pikantus, Leicht, Urweisse, Schneeweie, Erdinger Champ, Alkoholfrei, and Festbier. The crowd favorite, Weibier, is a golden, cloudy delight with an ABV of 5.3%. Dunkel, a rich and dark brew, boasts an ABV of 5.6%, while Kristallweizen is a crystal-clear version with an ABV of 5.3%. For those with a penchant for stronger flavors, Pikantus offers a weizenbock experience with an ABV of 7.3%, and Leicht provides a lighter option at 2.9%. There's also the traditional Urweisse and the seasonal Schneeweie, available from November to February, with an ABV of 5.6%. Erdinger Champ is perfect for those who prefer their wheat beer sans yeast sediment, and it carries an ABV of 4.7%. Alkoholfrei, with an ultra-low ABV of 0.4%, is the non-alcoholic gem in Erdinger's crown. Lastly, Festbier graces the brewery's lineup during Erding's Herbstfestes, also known as Volksfest.
An intriguing twist to Erdinger's story is its Alkoholfrei beer's dual role as a post-workout sports drink, a narrative that began in 2015. The brewery champions the isotonic qualities of this brew, positioning it as the ultimate thirst-quencher for athletes post-exercise. Additionally, Erdinger Alkoholfrei won't weigh you down with just 125 calories per 500ml bottle. This unique marketing strategy has resonated with consumers, propelling Erdinger Alkoholfrei to become one of Germany's most sought-after non-alcoholic beer choices.
Franziskaner has been around since the ancient year of 1363 when a Munich brewer named Seidel Vaterstetter kicked things off. You'll find their brewery nestled in the heart of Munich, Germany, renowned for their delightful wheat beers. The name "Franziskaner" pays homage to the Franciscan monks who once called the area home when this brewery was just a twinkle in history's eye. Since 1922, it's been in the caring hands of Spaten-Franziskaner-Bru GmbH.
Now, when we chat about the beer itself, Franziskaner serves up a variety, but it's their wheaty creations that really steal the show. The Franziskaner Hefe-Weibier is a timeless Bavarian German beer classic, a hazy delight with a golden hue and a hint of fruity goodness. But that's not all; they also craft a Dunkelweizen, a dark wheat beer with a malty richness to savor. For those who prefer a crystal-clear option, there's the Kristallweizen.
Here's the cherry on top - Franziskaner proudly holds onto a brewing tradition you don't see every day in Germany. They're all about those open fermentation tanks. These spacious, shallow tanks let the yeast dance with the air during fermentation, giving their beer an unmistakable character you won't find with the closed-off tanks. It's a nod to the good old brewing days and a testament to Franziskaner's dedication to crafting beer just the way it was meant to be.
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