The most appealing aspect of Business Result, however, is not that the texts, dialogues and tasks are so masterfully contextualized, but that they cover the most important trends and issues of global business: the impact of the internet and social networking sites, the pending energy crisis and economic sustainability, changing markets and workforces, recent technological innovations and cross-cultural encounters. The authors use real life examples from both huge multinationals and small start-ups and ask students to reflect upon how the themes relate to their own companies and jobs. As students progress through the series, tasks become more complex in terms of depth as well as language. The content becomes more and more intellectually stimulating. Articles about contemporary trends in the business world are gradually interspersed with summaries of major business theories, and starting with the Intermediate course book a panel of experts from the Cranfield School of Management offers its Expert View on the case studies. As a result, the books approach content-based instruction, and the Upper-Intermediate and Advanced tasks begin to resemble a mini MBA course.