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Why do EE adverts use a Transatlantic accent

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JMB99

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Nov 13, 2023, 3:51:39 PM11/13/23
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Anyone any idea why TV adverts for EE use a Transatlantic accent?

I don't know about others but always puts me off an advertiser.


Andy Burns

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Nov 13, 2023, 3:54:29 PM11/13/23
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JMB99 wrote:

> Anyone any idea why TV adverts for EE use a Transatlantic accent?

Is Kevin Bacon still in them? If so, that'll be why ...

> I don't know about others but always puts me off an advertiser.

See also Ryobi power tools.

JMB99

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Nov 13, 2023, 4:32:07 PM11/13/23
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On 13/11/2023 20:54, Andy Burns wrote:
> Is Kevin Bacon still in them? If so, that'll be why ...



So why use a foreign actor to advertise in the UK.





David Wade

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Nov 13, 2023, 5:12:20 PM11/13/23
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On 13/11/2023 20:51, JMB99 wrote:
> Anyone any idea why TV adverts for EE use a Transatlantic accent?
>

The actor is from the US?

> I don't know about others but always puts me off an advertiser.
>
>
Me too. He always sounds like he is talking down to me.

Dave

Jeff Gaines

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Nov 13, 2023, 5:34:52 PM11/13/23
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On 13/11/2023 in message <uiu28o$spg8$1...@dont-email.me> JMB99 wrote:

>Anyone any idea why TV adverts for EE use a Transatlantic accent?
>
>I don't know about others but always puts me off an advertiser.

There's a couple of companies do that. I assume they are targetting the UK
equivalent of trailer trash, not me.

--
Jeff Gaines Dorset UK
Captcha is thinking of stopping the use of pictures with traffic lights as
cyclists don't know what they are.

notya...@gmail.com

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Nov 14, 2023, 7:11:30 AM11/14/23
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Depends on the product and whether the actor gets the advert noticed - E.g. Arnold Schwarzenegger for Compare the Meerkat - a double ad' in reality, because it allowed Arnie to reprise a series of different acts - rather than playing a soulless robot again.

Chris

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Nov 14, 2023, 8:05:03 PM11/14/23
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Adds "star" quality. See also the various De Niro ads, Warburton, Just Eat,
etc.

If it doesn't work for you, you're probably not the target demographic.

JMB99

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Nov 15, 2023, 2:58:38 AM11/15/23
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On 15/11/2023 01:05, Chris wrote:
> If it doesn't work for you, you're probably not the target demographic.



True, aimed at the people who must buy the latest iphone because it is a
different colour. :-)



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