Re: Who co-ordinates all the ads between channels on freeview ?

[Dave Plowman (News)]

In article <3vea98h7ac5eg9guh...@4ax.com>,
Charlie+ <cha...@xxx.net> wrote:
> Just out of interest - when you switch channels on freeview (or freesat
> for that matter) there always seems to be ads on the other channels at
> exactly the same time, even on different muxes (except normally BBC of
> course).
> How is the synchronisation arrived at without commercial collusion
> between competitors?!
> C+

Advertising is controlled by the relevant government body.

--
*Why is the word abbreviation so long?

Dave Plowman da...@davenoise.co.uk London SW
To e-mail, change noise into sound.

[Brian Gaff]

Actually its not always the same on all commercial channels. some channels
at some times of day seem to either pile in more ad breaks or longer bursts
of them. I seem to recall that the ban of how much advertising in a given
time was stealthily changed not that long ago to allow them to shove more in
when lots of people would be viewing.
Brian

--
From the Sofa of Brian Gaff Reply address is active
"Dave Plowman (News)" <da...@davenoise.co.uk> wrote in message
news:52e8eb6...@davenoise.co.uk...

[Scott]

On Sat, 03 Nov 2012 16:56:29 +0000 (GMT), "Dave Plowman (News)"
<da...@davenoise.co.uk> wrote:

>In article <3vea98h7ac5eg9guh...@4ax.com>,
> Charlie+ <cha...@xxx.net> wrote:
>> Just out of interest - when you switch channels on freeview (or freesat
>> for that matter) there always seems to be ads on the other channels at
>> exactly the same time, even on different muxes (except normally BBC of
>> course).
>> How is the synchronisation arrived at without commercial collusion
>> between competitors?!
>> C+
>
>Advertising is controlled by the relevant government body.

AIUI the control relates to the amount of advertising permitted per
hour and does not extend to specifying the start and end times of each
advertising break.

Unless you know different of course ....

[Peter Duncanson]

On Sat, 3 Nov 2012 17:08:47 -0000, "Brian Gaff"
<Bri...@blueyonder.co.uk> wrote:

>Actually its not always the same on all commercial channels. some channels
>at some times of day seem to either pile in more ad breaks or longer bursts
>of them. I seem to recall that the ban of how much advertising in a given
>time was stealthily changed not that long ago to allow them to shove more in
>when lots of people would be viewing.
>Brian

Yes. I think the given time has changed from an hour to something
longer.



--
Peter Duncanson
(in uk.tech.digital-tv)

[Peter Duncanson]

On Sat, 03 Nov 2012 16:03:46 +0000, Charlie+ <cha...@xxx.net> wrote:

>Just out of interest - when you switch channels on freeview (or freesat
>for that matter) there always seems to be ads on the other channels at
>exactly the same time, even on different muxes (except normally BBC of
>course).
>How is the synchronisation arrived at without commercial collusion
>between competitors?!
>C+

Sheer chance.

I've noticed that the timing of ad breaks varies according to the type
of programme. I record and keep some episodes of the X Factor. I use an
editor to remove the ads before saving the programme. A typical
arrangement is for the segment of the show before the first ad break to
be longer than later segments. The final segment of the show is
typically the shortest with the other segments being medium length. The
first segment may be something like double the length of the final one.
It seems to be all to do with capturing and keeping viewers. Once you've
captured their interest the ads can be thrown at them.

[Rick]

"Peter Duncanson" <ma...@peterduncanson.net> wrote in message
news:lhka98tjv33oi4om3...@4ax.com...

When formula one was on ITV1 I used to switch over to the German RTL
satellite channel to continue watching, however whether by accident or
design, it eventually became a waste of time, as the adverts on ITV always
corresponded with the same time as those on RTL.

[David Woolley]

Peter Duncanson wrote:

> typically the shortest with the other segments being medium length. The
> first segment may be something like double the length of the final one.
> It seems to be all to do with capturing and keeping viewers. Once you've
> captured their interest the ads can be thrown at them.
>

I believe, in the US, they show the teaser, before the titles,
immediately after the previous programme, with no break. They then have
a break before the main titles. Your first segment is probably really
two segments.

[Dave Plowman (News)]

In article <v4ka98502nncqe60j...@4ax.com>,

Scott <newsg...@gefion.myzen.co.uk> wrote:
> >> How is the synchronisation arrived at without commercial collusion
> >> between competitors?!
> >> C+
> >
> >Advertising is controlled by the relevant government body.

> AIUI the control relates to the amount of advertising permitted per
> hour and does not extend to specifying the start and end times of each
> advertising break.

> Unless you know different of course ....

Just a response to the comment about collusion and competition. If the
system were truely competitive, there'd be no restrictions on advertising.

--
*Remember not to forget that which you do not need to know.*

[Michael Chare]

On 03/11/2012 16:03, Charlie+ wrote:
> Just out of interest - when you switch channels on freeview (or freesat
> for that matter) there always seems to be ads on the other channels at
> exactly the same time, even on different muxes (except normally BBC of
> course).

> How is the synchronisation arrived at without commercial collusion
> between competitors?!
> C+
>

In the days when I watched F1 on ITV I used to switch to RTL during the
ITV adverts. It was surprising how often the Germans were showing ads at
the same time.

I suppose the commercial judgements as to the best times to place ads
are much the same in both countries.


--
Michael Chare

[Brian Gaff]

I think the rules are there to distinguish shopping channels from programmes
with adverts though. Otherwise the whole thing would be a completely
embarrassing commercial. Even product placement annoys me, but luckily these
days its in vision which I do not see, which brings me to another grumble
I'll post under a new thread.

Brian

--
Brian Gaff....Note, this account does not accept Bcc: email.
graphics are great, but the blind can't hear them
Email: bri...@blueyonder.co.uk
______________________________________________________________________________________________________________


"Dave Plowman (News)" <da...@davenoise.co.uk> wrote in message
news:52e90ff...@davenoise.co.uk...

[David Woolley]

Charlie+ wrote:

> How is the synchronisation arrived at without commercial collusion
> between competitors?!

For a lot of programmes, the choice is whether or not to take an
ad-break, rather than when to take one. I can often see where the UK
has skipped an ad-break opportunity that the Americans would take.

This is possibly most obvious on cheap documentaries, where they
summarise the story so far after every ad-break opportunity (although
they probably also need this to pad out the contents).

[Mark Carver]

David Woolley wrote:

>
> This is possibly most obvious on cheap documentaries, where they
> summarise the story so far after every ad-break opportunity (although
> they probably also need this to pad out the contents).

Indeed, and not just stuff from the US. C4's otherwise excellent Grand Designs
is an example.
18-20 mins worth of solid content, packed into an hour.

--
Mark
Please replace invalid and invalid with gmx and net to reply.

www.paras.org.uk

[Dave Plowman (News)]

In article <afms44...@mid.individual.net>,

Mark Carver <mark....@invalid.invalid> wrote:
> David Woolley wrote:

> >
> > This is possibly most obvious on cheap documentaries, where they
> > summarise the story so far after every ad-break opportunity (although
> > they probably also need this to pad out the contents).

> Indeed, and not just stuff from the US. C4's otherwise excellent Grand
> Designs is an example. 18-20 mins worth of solid content, packed into
> an hour.

What really annoys me about this sort of prog - although GD isn't as bad
as many - is the 'summary' (wanted to use resume but not quite sure how
you do that here) after each break. Treats us like goldfish. It's so
obvious they don't have enough decent material for the whole prog.

--
*If we weren't meant to eat animals, why are they made of meat?

[R. Mark Clayton]

"Charlie+" <cha...@xxx.net> wrote in message
news:3vea98h7ac5eg9guh...@4ax.com...

> Just out of interest - when you switch channels on freeview (or freesat
> for that matter) there always seems to be ads on the other channels at
> exactly the same time, even on different muxes (except normally BBC of
> course).

> How is the synchronisation arrived at without commercial collusion
> between competitors?!

> C+

On [UK] satellite it is controlled by $ky to prevent zapping between
channels.

Not as prevalent on Freeview, although they do tend to synchronise just
before the hour and half hour.

[Grimly Curmudgeon]

On Sat, 3 Nov 2012 17:54:02 -0000, "Rick" <ri...@nowhere.com> wrote:

>When formula one was on ITV1 I used to switch over to the German RTL
>satellite channel to continue watching, however whether by accident or
>design, it eventually became a waste of time, as the adverts on ITV always
>corresponded with the same time as those on RTL.

When that annoyed me enough I got into the habit of watching the
terrestrial video and listening to the satellite commentary from Radio
5 Live. At least I could hear what was happening while the screen was
occupied by happy shoppers.
I got so used to that it became my preferred way of watching F1, since
the R5L commentators were quite good at painting an aural picture
which greatly complemented the video.

[Rick]

"Grimly Curmudgeon" <gri...@gmail.com> wrote in message
news:3nt2a8p6n07v4j1pf...@4ax.com...

I still do that now on the alternative weeks that BBC don't broadcast F1,
only I use radio 5 medium wave, as the description and action is almost
perfectly synchronised, however a problem I've found is that annoyingly
radio 5 can break away to reporting on a completely different sport several
times during the commentary, although that didn't happen on the last
occasion I used that particular set up.