If they've got any sense, they'll be preparing for the day when they
are no longer supported by the blanket coverage of a licence fee, and
have to earn their own living like everybody else on the basis of what
they offer, because that's almost inevitably what will happen.
Over the air broadcasting as currently implemented doesn't offer the
possibility of a paywall without millions of viewers having to buy new
equipment - but the internet does. The more material on offer, the
more likely people will be prepared to pay a subscription to see it.
Or one of several subscriptions depending on programme type. Or
individual payments for individual programmes. All of these are
schemes that are already in use.
Rod.