Google Groups no longer supports new Usenet posts or subscriptions. Historical content remains viewable.
Dismiss
Digital UK pays for new livery and seats on Central Line Train
6 views
Skip to first unread message
J G Miller
Mar 4, 2012, 10:49:32 AM3/4/12
to
Because it is so difficult to get the digital switch over message across
to people living in Greater London and western Essex by conventional press,
radio, and television advertising (maybe Greater Londoners do not read news
papers or listen to the radio or watch television), Digital UK has take the
extra-ordinary measure of paying to refurbish the whole of a London Underground
Central Line train in Digital Switchover colors and seat patterns.
<http://www.rail.co.UK/rail-news/2012/london-underground-central-line-advertises-digital-switchover/>
I am sure that licence fee payers feel that this is money well spent
and wish underworld railways users a nice new refurbished train journey
on the Central Line.
Mark Carver
Mar 4, 2012, 10:58:49 AM3/4/12
to
on the tube (though not the Central Line) engaged in shopping (well, SWMBO did
that bit really) and frequented cafes, bars, and restaurants.
I didn't see a single bit of DUK publicity, no posters, no leaflets, (not even
as litter) no silver robots, *nothing*. And I was looking, expecting to see
gallons of it. There was more here, in sleepy old Hampshire.
I can only presume DUK have spent their entire London DSO budget on that train !
--
Mark
Please replace invalid and invalid with gmx and net to reply.
www.paras.org.uk
tim....
Mar 4, 2012, 11:10:47 AM3/4/12
to
"Mark Carver" <mark....@invalid.invalid> wrote in message
news:9rhhpp...@mid.individual.net...
>J G Miller wrote:
>> Because it is so difficult to get the digital switch over message across
>> to people living in Greater London and western Essex by conventional
>> press,
>> radio, and television advertising (maybe Greater Londoners do not read
>> news
>> papers or listen to the radio or watch television), Digital UK has take
>> the
>> extra-ordinary measure of paying to refurbish the whole of a London
>> Underground
>> Central Line train in Digital Switchover colors and seat patterns.
>>
>> <http://www.rail.co.UK/rail-news/2012/london-underground-central-line-advertises-digital-switchover/>
>>
>> I am sure that licence fee payers feel that this is money well spent
>> and wish underworld railways users a nice new refurbished train journey
>> on the Central Line.
>
> We've just returned from a weekend break in London, we walked 13 miles,
> rode on the tube (though not the Central Line) engaged in shopping (well,
> SWMBO did that bit really) and frequented cafes, bars, and restaurants.
>
> I didn't see a single bit of DUK publicity, no posters, no leaflets, (not
> even as litter) no silver robots, *nothing*. And I was looking, expecting
> to see gallons of it. There was more here, in sleepy old Hampshire.
Really?
>> Because it is so difficult to get the digital switch over message across
>> to people living in Greater London and western Essex by conventional
>> press,
>> radio, and television advertising (maybe Greater Londoners do not read
>> news
>> papers or listen to the radio or watch television), Digital UK has take
>> the
>> extra-ordinary measure of paying to refurbish the whole of a London
>> Underground
>> Central Line train in Digital Switchover colors and seat patterns.
>>
>> <http://www.rail.co.UK/rail-news/2012/london-underground-central-line-advertises-digital-switchover/>
>>
>> I am sure that licence fee payers feel that this is money well spent
>> and wish underworld railways users a nice new refurbished train journey
>> on the Central Line.
>
> We've just returned from a weekend break in London, we walked 13 miles,
> rode on the tube (though not the Central Line) engaged in shopping (well,
> SWMBO did that bit really) and frequented cafes, bars, and restaurants.
>
> I didn't see a single bit of DUK publicity, no posters, no leaflets, (not
> even as litter) no silver robots, *nothing*. And I was looking, expecting
> to see gallons of it. There was more here, in sleepy old Hampshire.
I haven't seen any in my area either
I have however had three letters through the post about it.
What better way is there of communicating with a fixed audience?
tim
Mark Carver
Mar 4, 2012, 11:21:48 AM3/4/12
to
tim.... wrote:
> "Mark Carver" <mark....@invalid.invalid> wrote in message
> "Mark Carver" <mark....@invalid.invalid> wrote in message
>> There was more here, in sleepy old Hampshire.
>
> Really?
>
> I haven't seen any in my area either
>
> I have however had three letters through the post about it.
We had nothing through the letterbox directly from DUK, only full page ads in
>
> Really?
>
> I haven't seen any in my area either
>
> I have however had three letters through the post about it.
the local free newspaper. There were postings in here a few weeks ago from
London region folk, that had had Hannington related stuff through their
letterboxes !
There were posters here in Basingstoke, on phone boxes, on large advertising
hoardings, in the shopping centre, and at the railway station.
> What better way is there of communicating with a fixed audience?
Robin
Mar 4, 2012, 11:24:19 AM3/4/12
to
> I didn't see a single bit of DUK publicity, no posters, no leaflets,
> (not even as litter) no silver robots, *nothing*. And I was looking,
> expecting to see gallons of it. There was more here, in sleepy old
> Hampshire.
There were a lot of DSO posters up a few weeks ago. (I remember well
> (not even as litter) no silver robots, *nothing*. And I was looking,
> expecting to see gallons of it. There was more here, in sleepy old
> Hampshire.
as it struck me that some at least did not indicate that Satellite and
Cable would not be affected - a pretty major omission given this part of
London is fully cabled.)
> I can only presume DUK have spent their entire London DSO budget on
> that train !
all that expensive compared with poster campaigns etc etc in terms of
views per pound. And it's by no means the first such use. They've done
other tube and DLR wraps for the Olympic bid, Compaq and others
--
Robin
reply to address is (meant to be) valid
Andy Champ
Mar 4, 2012, 11:33:50 AM3/4/12
to
On 04/03/2012 16:10, tim.... wrote:
> Really?
>
> I haven't seen any in my area either
>
> I have however had three letters through the post about it.
>
> What better way is there of communicating with a fixed audience?
We've had one leaflet about XP DSO. Which was binned, as we're on
> Really?
>
> I haven't seen any in my area either
>
> I have however had three letters through the post about it.
>
> What better way is there of communicating with a fixed audience?
Hannington.
I'd have though the TV was the right method. We did get some popups on
that.
Andy
Java Jive
Mar 4, 2012, 12:11:33 PM3/4/12
to
On Sun, 04 Mar 2012 16:21:48 +0000, Mark Carver
<mark....@invalid.invalid> wrote:
>
> There were postings in here a few weeks ago from
> London region folk, that had had Hannington related stuff through their
> letterboxes !
And from Meridian folk like me who had London region blurb through
<mark....@invalid.invalid> wrote:
>
> There were postings in here a few weeks ago from
> London region folk, that had had Hannington related stuff through their
> letterboxes !
their letterboxes! Full of good intentions, I got as far as opening
it the other day, but when I saw the length of it I thought there were
better ways to spend the rest of my days on this earth, like watching
Freesat, than reading it. So unread it still remains!
> There were posters here in Basingstoke, on phone boxes, on large advertising
> hoardings, in the shopping centre, and at the railway station.
--
=========================================================
Please always reply to ng as the email in this post's
header does not exist. Or use a contact address at:
http://www.macfh.co.uk/JavaJive/JavaJive.html
http://www.macfh.co.uk/Macfarlane/Macfarlane.html
Bill Wright
Mar 4, 2012, 12:43:48 PM3/4/12
to
didn't they do this for the Sheffield trams?
Bill
Adrian C
Mar 4, 2012, 4:52:04 PM3/4/12
to
On 04/03/2012 15:49, J G Miller wrote:
> I am sure that licence fee payers feel that this is money well spent
> and wish underworld railways users a nice new refurbished train journey
> on the Central Line.
I'm getting daft calls from relatives concerned by the leaflet they sent
> I am sure that licence fee payers feel that this is money well spent
> and wish underworld railways users a nice new refurbished train journey
> on the Central Line.
out. Basically haven't read the leaflet but would like a yes / no answer
about whether they should do something. Read the leaflet?
Yet, they can read the daily maul and recite all the depressing trash in
that backwards.
Selective attention span :-(
--
Adrian C
Adrian C
Mar 4, 2012, 4:53:08 PM3/4/12
to
On 04/03/2012 16:33, Andy Champ wrote:
> We've had one leaflet about XP DSO.
Yes, it's Windows 7 now....
> We've had one leaflet about XP DSO.
--
Adrian C
Brian Gaff
Mar 5, 2012, 12:11:31 AM3/5/12
to
Erm, how exactly does that help?
I'd have thought that they really have done enough. is it really a problem
if nobody now knows about it? I mean they have translated it, given talks to
blind and minority groups and done everything they can in my view.
Now there is a certain responsibliity to being a citizen, you cannot surely
not know its about to happen, unless you have been living the hirmit life,
in which case why would you care as you probably don't have a telly.
Its ironic they pick the underground, probably one of the only places you
cannot pick up the signal.
Brian
--
Brian Gaff....Note, this account does not accept Bcc: email.
graphics are great, but the blind can't hear them
Email: bri...@blueyonder.co.uk
______________________________________________________________________________________________________________
"J G Miller" <mil...@yoyo.ORG> wrote in message
news:jj02uc$qbo$2...@dont-email.me...
I'd have thought that they really have done enough. is it really a problem
if nobody now knows about it? I mean they have translated it, given talks to
blind and minority groups and done everything they can in my view.
Now there is a certain responsibliity to being a citizen, you cannot surely
not know its about to happen, unless you have been living the hirmit life,
in which case why would you care as you probably don't have a telly.
Its ironic they pick the underground, probably one of the only places you
cannot pick up the signal.
Brian
--
Brian Gaff....Note, this account does not accept Bcc: email.
graphics are great, but the blind can't hear them
Email: bri...@blueyonder.co.uk
______________________________________________________________________________________________________________
"J G Miller" <mil...@yoyo.ORG> wrote in message
news:jj02uc$qbo$2...@dont-email.me...
J G Miller
Mar 5, 2012, 7:39:36 AM3/5/12
to
On Sunday, Mar 4th, 2012, at 21:52:04h +0000, Adrian C observed:
> I'm getting daft calls from relatives concerned by the leaflet they sent
> out. Basically haven't read the leaflet but would like a yes / no answer
> about whether they should do something.
You should explain to them that they need to buy a 3D TV if they
want to watch the Olympics in 3D on BBC HD this Summer.
> I'm getting daft calls from relatives concerned by the leaflet they sent
> out. Basically haven't read the leaflet but would like a yes / no answer
> about whether they should do something.
want to watch the Olympics in 3D on BBC HD this Summer.
Peter Duncanson
Mar 5, 2012, 8:36:49 AM3/5/12
to
On Mon, 5 Mar 2012 12:39:36 +0000 (UTC), J G Miller <mil...@yoyo.ORG>
wrote:
For perfect results you need to be sitting on a 3D sofa or 3D chair.
--
Peter Duncanson
(in uk.tech.digital-tv)
wrote:
--
Peter Duncanson
(in uk.tech.digital-tv)
charles
Mar 5, 2012, 8:39:14 AM3/5/12
to
In article <e9g9l7l59urf3fpnm...@4ax.com>, Peter Duncanson
with 3D lager to hand
--
From KT24
Using a RISC OS computer running v5.18
--
From KT24
Using a RISC OS computer running v5.18
David Kennedy
Mar 5, 2012, 8:50:12 AM3/5/12
to
charles
Mar 5, 2012, 8:53:49 AM3/5/12
to
In article <LMmdnYZ5FtoJWcnS...@brightview.co.uk>,
David Kennedy <davidk...@nospamherethankyou.invalid> wrote:
> charles wrote:
> > In article<e9g9l7l59urf3fpnm...@4ax.com>, Peter Duncanson
> > <ma...@peterduncanson.net> wrote:
> >
> >> For perfect results you need to be sitting on a 3D sofa or 3D chair.
> >
> > with 3D lager to hand
> >
> Will 4X do?
admirably
> charles wrote:
> > In article<e9g9l7l59urf3fpnm...@4ax.com>, Peter Duncanson
> > <ma...@peterduncanson.net> wrote:
> >
> >> For perfect results you need to be sitting on a 3D sofa or 3D chair.
> >
> > with 3D lager to hand
> >
> Will 4X do?
David
Mar 5, 2012, 9:11:08 AM3/5/12
to
"tim...." wrote in message news:9rhiih...@mid.individual.net...
"Mark Carver" <mark....@invalid.invalid> wrote in message
news:9rhhpp...@mid.individual.net...
.
Really?
I haven't seen any in my area either
I have however had three letters through the post about it.
What better way is there of communicating with a fixed audience?
tim
When it happened here we never got letters in the post.
Really?
I haven't seen any in my area either
I have however had three letters through the post about it.
What better way is there of communicating with a fixed audience?
tim
We had gone digital years earlier anyway.
Surely most Londoners will be the same and have gone digital over the past
years just to get extra programs so a waste of money doing the train out.
The few who are not digital now might not ride in that train anyway.
Regards
David
Mark Carver
Mar 5, 2012, 9:34:15 AM3/5/12
to
On 05/03/2012 14:11, David wrote:
> Surely most Londoners will be the same and have gone digital over the
> past years just to get extra programs so a waste of money doing the
> train out.
> The few who are not digital now might not ride in that train anyway.
But even if you have gone digital, if you have a Freeview box or TV,
> Surely most Londoners will be the same and have gone digital over the
> past years just to get extra programs so a waste of money doing the
> train out.
> The few who are not digital now might not ride in that train anyway.
most will still require a retune at DSO 1 and DSO 2. So, it's important
that message gets across too.
At least both the BBC's main sites, are served by the Central Line, so
hopefully all of their ill informed journos might just get the message !
J G Miller
Mar 5, 2012, 10:36:13 AM3/5/12
to
On Monday, March 5th, 2012, at 14:11:08h +0000, David Park explained:
> We had gone digital years earlier anyway.
Of the TV station to which you then had access,
which TV station did you most want to watch and
which one did you watch most often?
> Surely most Londoners will be the same and have gone digital over the past
Please remember that this is not just digital switch over for
Greater Londoners but also residents in the counties of
Berkshire, Buckinghamshire, Essex, Hertfordshire, and Surrey
who receive the London regional transmissions.
> The few who are not digital now might not ride in that train anyway.
I think it safe to say that the overwhelming majority of people who
need to convert to digital will never ride that train, so it does
seem to be a pointless waste of money.
However remember they have this "need" to spend their budget.
> We had gone digital years earlier anyway.
which TV station did you most want to watch and
which one did you watch most often?
> Surely most Londoners will be the same and have gone digital over the past
Greater Londoners but also residents in the counties of
Berkshire, Buckinghamshire, Essex, Hertfordshire, and Surrey
who receive the London regional transmissions.
> The few who are not digital now might not ride in that train anyway.
need to convert to digital will never ride that train, so it does
seem to be a pointless waste of money.
However remember they have this "need" to spend their budget.
Paul Ratcliffe
Mar 5, 2012, 8:02:16 PM3/5/12
to
On Mon, 5 Mar 2012 15:36:13 +0000 (UTC), J G Miller <mil...@yoyo.ORG> wrote:
> I think it safe to say that the overwhelming majority of people who
> need to convert to digital will never ride that train, so it does
> seem to be a pointless waste of money.
>
> However remember they have this "need" to spend their budget.
Why? Otherwise it will be cut next year?
> I think it safe to say that the overwhelming majority of people who
> need to convert to digital will never ride that train, so it does
> seem to be a pointless waste of money.
>
> However remember they have this "need" to spend their budget.
J G Miller
Mar 5, 2012, 9:42:56 PM3/5/12
to
role next year.
She/he needs to spend the campaign in a "creative" way in order
to impress agencies as to her/his capabilities or to ensure
continued employment with her/his current agency.
Negative points are earned for not spending the advertising budget.
Terry Casey
Mar 6, 2012, 9:16:57 AM3/6/12
to
In article <jj04vk$o6i$1...@dont-email.me>, rb...@hotmail.com says...
buses. I'm not sure if those mention Cable/Satellite but, if they do,
the small text will ensure that nobody will be able to spot it anyway,
especially if the bus is on the move.
--
Terry
>
> There were a lot of DSO posters up a few weeks ago. (I remember well
> as it struck me that some at least did not indicate that Satellite and
> Cable would not be affected - a pretty major omission given this part of
> London is fully cabled.)
>
There still are. There is also a lot of advertising on the sides of
> There were a lot of DSO posters up a few weeks ago. (I remember well
> as it struck me that some at least did not indicate that Satellite and
> Cable would not be affected - a pretty major omission given this part of
> London is fully cabled.)
>
buses. I'm not sure if those mention Cable/Satellite but, if they do,
the small text will ensure that nobody will be able to spot it anyway,
especially if the bus is on the move.
--
Terry
0 new messages