On Jan 6, 12:59 am, TMC <
tmc1...@gmail.com> wrote:
>
http://deadspin.com/5973398/snowmageddon-and-18-other-things-fox-affi...
>
> Timothy Burke
>
> For the first time in history, an English F.A. Cup match is being
> aired live on American broadcast television. The highly-anticipated
> West Ham-Man United match on Fox didn't grab the excitement of all the
> News Corp affiliates, though, and that's not especially surprising.
> It's happened before. In fact, it happens every time Fox broadcasts
> soccer. Local affiliates—be they because of obligations to carry other
> sports (as is the case in some markets today) or the desire to run
> infomercials (most of them) continue to shy away from these historic
> broadcasts. Here, then, are what 19 Fox affiliates across the country
> are broadcasting right now instead of live soccer:
>
>
http://deadspin.com/5878233/corky-romano-and-the-other-things-your-fo...
>
>
http://deadspin.com/5882391/discover-wisconsin-and-other-things-your-...
http://epltalk.com/2013/01/05/foxs-fa-cup-tv-coverage-of-west-ham-manchester-united-the-good-the-bad-and-the-ugly/
FOX today made history by televising the first-ever FA Cup match to be
shown live on free-to-air television in the United States. The match
between West Ham United and Manchester United lived up to its billing
and featured plenty of goals, but how did the people behind the scenes
and in front of the cameras do at FOX?
Here’s my review of the good, the bad and the ugly of FOX’s TV
coverage of West Ham against Man United:
The good —
The opening few minutes of the FOX broadcast were excellent with a
very heartwarming interview with Ray Wilkins, who was able to explain
the charm of the FA Cup with examples that Americans would understand
(those who may not be familiar with the tournament or the sport
itself).
FOX’s decision to keep with Rob Stone, Eric Wynalda and Warren Barton
instead of wheeling in a NFL personality or celebrity was wise.
Warren Barton’s half-time analysis that Nemanja Vidic was the only
Manchester United defender who was willing to compete (while Jonny
Evans and Chris Smalling weren’t doing their job) was spot on.
Giving the FA Cup the exposure it deserves by airing it on local FOX
networks across the United States.
The bad —
A pre-match recorded interview with Rio Ferdinand that was
unremarkable (he didn’t say anything new or interesting) that ate up
precious airtime, so much so that when FOX returned from commercial
break, there was little to no pre-match build-up from Upton Park
(which resulted in viewers missing the fans singing the West Ham
anthem “I’m Forever Blowing Bubbles.”) Instead, the match went
straight to kick-off.
Silly mistakes like misspelling Tom Cleverley’s name during the half-
time analysis where Warren Barton analyzed Manchester United’s goal.
Calling Manchester United “English royalty” during the pre-match
ticker running across the bottom of the screen was embarrassing and
showed poor judgment.
Deciding to focus on half-time highlights that only featured Premier
League clubs (Brighton-Newcastle and Southampton-Chelsea) instead of
the goals from other games that were more about the true meaning of
the FA Cup such as Macclesfield upsetting Cardiff or Luton beating
Wolves.
Post match, FOX decided to show highlights of Manchester City-Watford,
Southampton-Chelsea and Brighton-Newcastle. Still no Macclesfield-
Cardiff nor Luton-Wolves. And finally with just a few minutes to go in
their post-match coverage, FOX decided to show 19 seconds of
highlights of Macclesfield’s game but Rob Stone put his foot in his
mouth and referred to Macclesfield as “Macclesfield United, a fourth
tier club.” Problem is that the team’s name is “Macclesfield Town” and
they’re in the fifth tier of English football.
The ugly —
Focusing too much attention on David Beckham before the match, during
the half-time analysis and post-match. Who were they trying to appeal
to? The soccer moms who wouldn’t be watching the match anyway? FOX can
be excused from the cameras zooming in on Golden Balls and his
children during the game (where they can’t control the TV cameras),
but who cares about Beckham? Seriously!
Approximately 10% of FOX affiliates nationwide that decided to show
local programming or Zumba infomercials instead of the live soccer
match. Rob Stone on Twitter described it as progress. Perhaps, but why
not show the game on FOX Soccer at the same time for those who
couldn’t watch the game live on free-to-air TV? I realize it dilutes
the TV ratings that the flagship FOX network gets, but the vast
majority of soccer fans would have watched the game on the free-to-air
FOX network anyway
.
Overall, FOX’s coverage of this match shows improvement over previous
years of prestigious soccer games shown on national television. They
still have room for improvement, but they need to make some tweaks to
raise the bar.