Bifidus Actiregularis / Bifidus Regularis / Bifidus Digestivum / Bifidobacterium Lactis and variants
Stephen Rainsbury
"Bifidus Actiregularis / Bifidus Regularis / Bifidus Digestivum /
Bifidobacterium Lactis" in attempt to make their product sound better than
it really is?
I am going to be doing a night on advertising in November on this this
theme, speciffically about teenagers and outdoor activities so I couldn't
help but start with good old Activia.
I was amused to find the following
"Bifidus Actiregularis, Bifidus Regularis, Bifidus Digestivum,
Bifidobacterium Lactis and its variants are marketing names generated by
Danone (known in the United States of America as Dannon) for one of the
specific bacteria it uses in its "Activia" range of yoghurt products.
According to a reply received from Dannon by the Writerious blog, Bifidus
Regularis (and therefore presumably all the variations of Bifidus...) is a
proprietary strain of Bifidobacterium.
The source of "Bifidus" is from the intestinal bacterium Bifidobacterium
animalis, a kind of bacteria found in the large intestines of most mammals,
including humans.
"Actiregularis" is an invented word, the first half of which which
emphasises the active nature of the bacteria. In common with with Bifidus
Regularis, the "regularis" part emphasises being "regular" and the "is" at
the end suggests a scientific derivation. The bacteria is known as Bifidus
Actiregularis in UK marketing materials and Bifidus Regularis in marketing
materials from the USA.
Bifidus Actiregularis used to be called Bifidus Digestivum in UK marketing
materials. "Digestivum" is an invented word which uses "digestive" as a root
to suggest beneficial effects on digestion, combined with the latinate
ending "um" to suggest a scientific derivation"
So where does this bacteria come from? Cow stomachs. ell they do have four
of them!
--
Stephen Rainsbury
ESL Agathoid Explorer Scout Unit
www.agathoid.org.uk(remove this bit)
Paul Harris
Rainsbury <ste...@rainsbury.net-spamnet-.invalid> writes
>Does any body else get annoyed that advertisers use expressions like
>"Bifidus Actiregularis / Bifidus Regularis / Bifidus Digestivum /
>Bifidobacterium Lactis" in attempt to make their product sound better
>than it really is?
They all try to make it sound better than it really is no matter what
they are selling, it is a standard marketing ploy and in respect of what
is being sold as beneficial or healthy foods making up scientific
sounding names would fit right in with that. It is just yet more spin
which seems to be getting everywhere now.
>
>So where does this bacteria come from? Cow stomachs. ell they do have
>four of them!
>
Yoghourt with bacteria from Cows guts doesn't sound quite so appealing
and I can't see anyone wanting to eat it. Is it suitable for
vegetarians?
--
Paul Harris
Stephen Rainsbury
news:lDoGyFoq...@zen50073.zen.co.uk...
> In message <FgM4k.9118$E41....@text.news.virginmedia.com>, Stephen
> Rainsbury <ste...@rainsbury.net-spamnet-.invalid> writes
>>Does any body else get annoyed that advertisers use expressions like
>>"Bifidus Actiregularis / Bifidus Regularis / Bifidus Digestivum /
>>Bifidobacterium Lactis" in attempt to make their product sound better than
>>it really is?
>
> They all try to make it sound better than it really is no matter what they
> are selling, it is a standard marketing ploy and in respect of what is
> being sold as beneficial or healthy foods making up scientific sounding
> names would fit right in with that. It is just yet more spin which seems
> to be getting everywhere now.
That would make a good ESU night :-)
rjlawler
> of them!
>
are suitable for vegetarians, so you could be right!
My vegetarian father recently noticed that they weren't all suitable
for veggies and is now really sceptical about eating any of them!
iainjame...@googlemail.com
pasted from) at http://www.bifidobacteriumanimalis.com - if you're
going to copy-and-paste stuff like this, you should really attribute
it...
Cheers
Iain
Stephen Rainsbury
<iainjame...@googlemail.com> wrote in message
news:fcbd33df-30ab-4429...@q5g2000prf.googlegroups.com...
> There's a load more information (where this information was copied-and-
> pasted from) at http://www.bifidobacteriumanimalis.com - if you're
> going to copy-and-paste stuff like this, you should really attribute
> it...
Ok, it was sent to me by Kevin from Gravesend. Don't know where he got it
from :-)
Anyway that's been dropped at the moment because Kevin is moving to Essex
and can't help that night :-(