In an unexpected turn of events, American automobile manufacturer Ford has launched its ‘Park the Car’ initiative, which aims to encourage motorists to swap the car for active travel for short journeys of up to five kilometres.
In a statement released last week, Ford of Europe’s President Stuart Rowley announced that the company will be supporting and investing in active travel schemes, and has set a target of one million urban “journey swaps” over the next 12 months.
Rowley says that encouraging active travel is essential for both “securing a greener future for everyone” and helping people “live a healthier, longer life”.
While the West Midlands Cycling and Walking Commissioner Adam Tranter is prepared to give Ford the benefit of the doubt, others were dubious about the car maker’s motives:
https://road.cc/content/news/cycling-live-blog-17-may-2022-292815#live-blog-item-34117