Fuel Additives - A Response from DAE
D R
I am sorry for the delay due to the Bank Holiday, I'm now able to post his response.
David Wilson was, many years ago, working in the lab of a multinational company. Anyone who has ever worked in a lab will tell you that the main function of such an employee is not to find new products for his/her lord and master but to help everybody on site with their particular problems (is
the wife poisoning me, why are my tomatoes shrivelling, how can you make this paint thicker etc.). One such problem given to David was how could you dislodge the piston rings from this 1953 Jowett Javelin without cracking the ring. David did this but told the DIY enthusiast that he need not have taken the piston from the engine to achieve the same result. "If you can do that you will be a millionaire". DAE has done this getting on for a million times. The millionaire status comes later
Why has nobody ever heard of DAE. Until our web page, we have never tried to sell to the general public. Only 25% of cars are serviced by their owners. It makes commercial sense to go for the bigger market first. DAE sell to well over 6,000 garages. Multiply this by their customer base, double it for the number of services per customer per year add the 9 years the company has been in business and the 1,000,000 cans sold is soon apparent. The rate of sales growth is exponential.
Who has tested DAE products ? 6,000 garages for a start but also the Retail Motor Industry, The Royal Mail, Frank Cook MP, Strathclyde University., The BMW owners Club
Why don't the oil Giants get into this market. DAE make frequent visits to the likes of BP Sunbury (their research facility). These oil giants have seen the scepticism shown by the general public to such products. Educating users is costly in both time and products. They will probably sit on the
fence until the market is big enough (due to the efforts of DAE and its competitors) and then wade in with their own product or buy out one of the minnows. Also having such chemicals in their product range may suggest that there is something wrong with their existing lubricants and fuels thus
losing market share to their rivals.
The proof of the pudding is in the eating. Set up a meeting with 6 or so doubting thomas's and an engineer for DAE will carry out a demonstration
--
Dave Ritchie - DAE Distributor
in...@dae.co.uk
http://www.dae.co.uk
------------------------------------------
J.L.Ellison
D R <spam...@no.spam.invalid> wrote in message
news:7qmfvo$v38$1...@quince.news.easynet.net...
--<all sniped to help band width
Dave Ritchie - DAE Distributor
in...@dae.co.uk
http://www.dae.co.uk
------------------------------------------
Nice story BUT were are the INDEPENDENT TEST RESULTS ?
--
__
J.L.Ellison. Location;
West Sussex. United Kingdom.
E_mail sca...@MAPSONfreeuk.com
Please remove the SPAM BLOCKER before reply.
Thank you.
Andy Hewitt
<snip>
> The proof of the pudding is in the eating. Set up a meeting
> with 6 or so doubting thomas's and an engineer for DAE will carry out a
> demonstration
Ok, so you can prove all sorts in a demonstration, I've seen loads of
those already, but what about long term test results - ie. how does it
improve wear of an engine over 100,000 miles? Does it really increase
the life of an engine? Are there any long term 'bad' effects of using
these additives? How can you prove these things?
Testing in a BMW is not going to show these up either, the longevity of
these engines is already so high.
I don't doubt that this stuff will work in the tests you've undertaken,
but I do doubt the need for them, when a car is properly maintained.
PS, I would also suggest (politely) that you set your news client to
wrap text to less than 80 characters per line (72 is preferred). Thanks.
--
Live to Ride ------- Andy Hewitt -------
Mac PPC, CB750KZ, Trekky, Volvo 740GLE
<http://web.ukonline.co.uk/ahewitt/index.htm>
Peter Parry
wrote:
>David Wilson was, many years ago, working in the lab of a multinational company.
>Anyone who has ever worked in a lab will tell you that the main function of such
>an employee is not to find new products for his/her lord and master but to
>help everybody on site with their particular problems
An interesting interpretation at odds to my experience but one I'll
accept for the sake of argument for the moment. Now, again, what are
his qualifications, his degrees and his published works?
>One such problem given to David was how could you dislodge the piston rings
>from this 1953 Jowett Javelin without cracking the ring.
>David did this
Most people do this with an eggcup full of WD40 or diesel fuel and a
couple of days wait.
>but told the DIY enthusiast that he need not have taken the piston
>from the engine to achieve the same result.
I think we could have told him that
>"If you can do that you will be a millionaire".
There is hope for us yet - anyone want to patent diesel oil?
However, unsticking piston rings on Jowett Javelins! Have I missed
something?
>Multiply this by their customer base, double it for the number of services per customer
>per year add the 9 years the company has been in business and the 1,000,000 cans sold is
>soon apparent. The rate of sales growth is exponential.
A common claim by franchise operators, obviously exponential growth
can go on only for a very short time before saturation occurs. I
suggest you do the maths and pull out before everyone in the world is
buying 10 cans every year (hint - exponential growth with those
figures is fearsome).
>
>Who has tested DAE products ? 6,000 garages for a start but also the Retail Motor Industry,
>The Royal Mail,
Where are the test reports? How many of these have tested as opposed
to used this?
>Frank Cook MP,
Oh wow - an MP - noted for their technical ability they are.
>Strathclyde University., The BMW owners Club
Why is not a single solitary independent test house in this list?
Not a single case of an instrumented engine on a test bed? Not a
single objective test result. Why not?
>Why don't the oil Giants get into this market. DAE make frequent visits to
>the likes of BP Sunbury (their research facility). These oil giants have seen
>the scepticism shown by the general public to such products.
Scepticism that would vanish overnight in the face of objective
independent proof. The reason that no reputable petrochemical
company has anything to do with this is quite simply that it doesn't
work.
>Educating users is costly in both time and products.
Right - how much do you think the Esso Tiger ads cost? If the
petrochemical companies thought his worked the marketing increment
would be near zero and the commercial advantage enormous.
Why it hasn't been done is left as an exercise for the reader.
>They will probably sit on the fence until the market is big enough
>(due to the efforts of DAE and its competitors)
Absolute unadulterated horse feathers.
>Also having such chemicals in their product range may suggest that there is
>something wrong with their existing lubricants and fuels thus
>losing market share to their rivals.
Yup - that's why they never bring new ones out, I mean everyone knows
Castrol R is the ultimate isn't it?
>The proof of the pudding is in the eating.
>Set up a meeting with 6 or so doubting thomas's and an engineer for DAE will
>carry out a demonstration
Nah - tell you what - send your "engineer" to an independent test
house, have the test house set up an engine on an instrumented test
bed. Have the test house approve and carry out a set of comparative
tests and then come back here with the results. I'm sure Cranfield
amongst others would oblige for quite a small fee.
Then, and only then, you just might be listened to - until that
happens all you are peddling is franchised snake oil.
--
Peter Parry. 01442 212597 0973 269132 fax 01442 212676
http://www.wppltd.demon.co.uk Please note - new fax no.
Guy King
from pe...@wppltd.demon.co.uk (Peter Parry) contains these words:
> Yup - that's why they never bring new ones out, I mean everyone knows
> Castrol R is the ultimate isn't it?
Oh but it smell so nice, and at only £20 a can its not bad value either!
--
| |\_/|
Guy King |~~(o o) Never put off till
Hounslow, Middlesex | /=(Y)= tomorrow what you can
guy....@zetnet.co.uk |( leave till the day after.
www.users.zetnet.co.uk/gking/ | \