Anti-Imitation System Anti-Imitation System
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Starting out from the 1997-1998 Autumn/Winter season Dolce & Gabbana S.p.A.
decided to introduce an anti-imitation system made up of both visible and
invisible elements. The aim of this system is to protect the articles of
some of the lines which are to a greater degree the object of numerous
attempts at imitations on the part of counterfeiters and, on the part of
Dolce & Gabbana S.p.A., to safeguard its clientele.
The by now consolidated system of anti-imitation principally consists of the
use of a safety hologram (in the foreground showing an "&", together with a
series of micro-texts which reproduce the trademark): the graphic elements
were ideated by Dolce & Gabbana whereas the hologram is produced and
guaranteed by the Istituto Poligrafico e Zecca della Stato (the Italian
State Printing Works and Mint).
The anti-imitation elements used by the "D&G Dolce & Gabbana" line which
make up the system consist of a certificate of authenticity bearing the
hologram, a woven label placed inside every article with the trademark with
the same hologram heat-impressed on it, a safety seal whose braiding
contains an identification thread that is reactive to ultra-violet rays and
a woven label with the Company's logo incorporating the same identification
thread.
Furthermore, Dolce & Gabbana S.p.A. has stipulated agreements with the
Customs Authorities of the most important countries throughout the world
with the intention of monitoring the articles bearing its trademark. Dolce &
Gabbana has also provided these Authorities with anti-imitation kits which
reproduce and elucidate the elements mentioned above, divided by way of each
line forming part of the anti-imitation system, with the aim of
individuating and blocking the transit of counterfeited goods bearing our
trademark by the same customs personnel. End of Press Release
Press Information Above Reprinted Courtesy Dolce & Gabbana
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