Fashion legend - Prada
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PRADA is in the course of development in the past one hundred years, through devoted to the fashion idea created and having classical color and initiative spirit concurrentlying, become the legendary brand enjoying great prestige in the world.
1913, PRADA has established the first fine works shop in the city center of Milan of Italy, designed fashion but quality remarkable handbag , suitcase , cortex fittings and make-up kit ,etc. series of products , Mario Prada of founder ,, from imperial family and high society to love and pursue. Today, this fine works shop still favored still has extremely high reputation and fame and prestige in the Italian upper class , the value reflected of PRADA products has been considered as the outstanding enjoyment in daily life all the time .
1978, this famous brand with a long history has been given new development element and vigor . PRADA founder's granddaughter Miuccia and Patrizio Bertelli with abundant luxurious production experience at that time have established commercial partnership relation. Miuccia Prada serves as the general designer of PRADA, through what the fashion talent of her talent is challenging deducing and innovating constantly being legendary, and Patrizio Bertelli - -An entrepreneur full of creativity, not merely set up the products distribution channel of the whole world range of PRADA and production system of the batch , also combined PRADA traditional brand idea perfectly with modernized advanced technology ingeniously at the same time .
Efforts and struggle of going through more than 20 years, this brand with a long history is being developed and developed constantly. Pass the tacit cooperation between Miuccia Prada and Patrizio Bertelli, PRADA has already grown from a small-scale family undertaking to the top luxurious brand of the world.
Nowadays, 166 PRADA dealing in directlies in all and Miu Miu fine works shop, are distributed in the global main city and scenic spot. It is the 170th fine works shop of PRADA to be located in ZhongHuan of Hong Kong and go through the shop of mansion on the mountain. These " light green fine works shops ", its unique design has combined the functionality and graceful makings , set off out the outstanding products of PRADA perfectly. Recently, PRADA Epicenters flagship shop is established in succession, their style takes the course of its own, it is a brand-new try that will do shopping and merge with culture.
At present, PRADA group has international brand that PRADA , Jil Sander , Church' s , Helmut Lang , Genny and Car Shoe ,etc. have popularity very much, at the same time it still has exclusive permission right of Miu Miu brand.
It is that Prada Spa from Italian Tuscany area is administered that the processing of all products under one's command of PRADA group is produced, this area is recognizes as and has the most advanced cover having and shoes production technology and technology. For producing in batches, PRADA requisition for high quality of the products was not relaxed at all, the view that never compromised to quality has already become PRADA famous enterprise idea .
Fashion world of PRADA Innovative idea and unique source designed
Historical innovation again and again of record of PRADA, there is a lot of allusion §q
Put out PRADA classical black " pocono " nylon knapsack in 1984
Put out the slope of the leather flower pattern with the shoes in spring and summer of 1997
Introduce bowling bags of §r is it reflect 1940 times shoes and leather medicine bag of crocodile , trend of back-to-ancients of dose to introduce autumn and winter will it be spring and summer 2000
Put out the kid buckle shoes in spring and summer of 2002
Put out the silvery slope with the shoes and leather handbag of ostrich which stud with the imitative gem in spring and summer of 2003; Put out and was furnished with the leather high-heeled shoes of crocodile that buds were interspersed in autumn and winter of the same year
The legendary pioneer Miiuccia Prada of Prada challenges the outmoded practice
Miuccia Prada is not merely the inheritor of the top luxurious product PRADA in the world, leading fashion designer . She take on design, key link of PRADA since 1978, hold she the women's clothing announce for the first time 1989, it causes the sensation at once to once introduce. Later, Miuccia Prada men's clothing , women's clothing and annual issue two times of Miu Miu series designed, have already become the grand occasion that the global fashionable personage can't miss .
Walk in popular most forward position in every design of a series of of Miuccia Prada. To her , it is a course that is trying and innovating constantly to design , need uncompromising exploration and experiment spirit. From this course , a series of really innovated and made the people design element with deep impression after borning, these have become contemporary classics of the fashion world finally.
Miuccia Prada says: "Perhaps I have kind to always want to try the impossible individual character . As I find that some things are not feasible , that is the direction that I want efforts exactly . I always attempt to merge the ones that set against , not harmonious things together. And, I will usually be interested in six , seven different concepts at the same time , and attempt to show them harmoniously. ""for design in we and in market not present been thing basically the production one, so, the appearance of every series, has passed penetrating studying intensively and examination , the possibility selected for use is the modern technology, or old craft . For example when we decide to use the goldleaf , we require France old workshop adopt they already out of use primitive manufacture method again. "
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