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Ad skipping box in trouble

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Jethro_uk

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May 25, 2012, 8:25:04 AM5/25/12
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http://www.bbc.co.uk/news/technology-18206803

US legal row over Dish Network's ad-skipping TV box
Analysts say the ad skipping tech is a bid to reduce programming costs
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A legal row has erupted in the US over a set-top box that lets viewers
skip over adverts in recorded TV shows.

Three US TV broadcasters, Fox, NBC and CBS, have sued the maker of the
device, Dish Network, in a bid to ensure viewers see ads.

Dish Network has filed a separate lawsuit which asks a court to declare
that ad-skipping can go ahead.

The networks fear that if viewers cannot see ads their main source of
revenue will dry up.

Cost crunch

The Hopper digital video recorder was unveiled in early 2012 by Dish
Network. On 10 May it added an "auto hop" feature that allowed viewers to
completely skip over adverts that interrupted shows they had recorded.

The lawsuits of the TV networks, which were filed individually, allege
that the ad hopping is illegal because it involves the gadget making an
unauthorised version of a copyrighted TV show.

In its lawsuit Fox claims showing a programme without ads amounts to re-
broadcasting - which violates agreements Dish has with the company.

Fox spokesman Scott Goggin said the ad hopping feature could end up
"destroying the fundamental underpinnings of the broadcast television
ecosystem".

The large US TV networks depend on cash from ads for survival. Worldwide
spending on TV ads looks set to reach $200bn (£128bn) by 2017.

To fend off the claims of the networks, Dish has asked a court to look
into the row and declare that the Hopper DVR does not violate copyright.

Media analyst Todd Mitchell at Brean Murray said introducing the ad
hopping was a negotiating tactic by Dish which wants to pay less to air
shows from large broadcasters.

"This is about programming costs," said Mr Mitchell. "Dish is saying, if
you want to charge me up to the wazoo, we will disable commercials. But
if you charge us less, we can disable the feature."

Dish Network is the second largest satellite broadcaster in the US and
has about 14 million customers.


-----

Isn't this what got TiVo into trouble over 10 years ago ?

Stephen Wolstenholme

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May 25, 2012, 8:48:07 AM5/25/12
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This suggests that some people don't routinely skip over ads. I find
that hard to believe!

Steve

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JNugent

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May 25, 2012, 10:14:29 AM5/25/12
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On 25/05/2012 13:48, Stephen Wolstenholme wrote:

> This suggests that some people don't routinely skip over ads. I find
> that hard to believe!

Perhaps there's difference between skipping over and fast-forwarding through?

Jethro_uk

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May 25, 2012, 10:38:55 AM5/25/12
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It depends how it works. I'm pretty certain the 10 year+ old system TiVo
floated worked by the box getting timecodes from a central server, which
told it where the adverts were. It was then able to play a recording back
as if there had been no adverts. The US networks jumped on it pretty
quickly. I could be wrong, but I think it was offered via the EPG feed.

Whatever happened to the company which provided software which turned
studio-released DVDs into a bowdlerised version, by bleeping words, and
blurring scenes ? I think it was promoted by a "Christian" company,
again, in the US

Stephen Wolstenholme

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May 25, 2012, 12:12:51 PM5/25/12
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On Fri, 25 May 2012 15:14:29 +0100, JNugent <jenni...@fastmail.fm>
wrote:
My old Panasonic DVR has a one minute skip forward button and
fast-forward.

JNugent

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May 25, 2012, 12:58:39 PM5/25/12
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On 25/05/2012 17:12, Stephen Wolstenholme wrote:
> On Fri, 25 May 2012 15:14:29 +0100, JNugent<jenni...@fastmail.fm>
> wrote:
>
>> On 25/05/2012 13:48, Stephen Wolstenholme wrote:
>>
>>> This suggests that some people don't routinely skip over ads. I find
>>> that hard to believe!
>>
>> Perhaps there's difference between skipping over and fast-forwarding through?
>
> My old Panasonic DVR has a one minute skip forward button and
> fast-forward.

Same with mine (Humax), though the gap is adjustable. I have it set at 60s.


Be nice to have the facility on the Sky+ too, but BSB aren't that daft, I
suppose. Still, you can FF at 30x.

Stephen Wolstenholme

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May 25, 2012, 1:38:45 PM5/25/12
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On Fri, 25 May 2012 17:58:39 +0100, JNugent <jenni...@fastmail.fm>
wrote:

>On 25/05/2012 17:12, Stephen Wolstenholme wrote:
>> On Fri, 25 May 2012 15:14:29 +0100, JNugent<jenni...@fastmail.fm>
>> wrote:
>>
>>> On 25/05/2012 13:48, Stephen Wolstenholme wrote:
>>>
>>>> This suggests that some people don't routinely skip over ads. I find
>>>> that hard to believe!
>>>
>>> Perhaps there's difference between skipping over and fast-forwarding through?
>>
>> My old Panasonic DVR has a one minute skip forward button and
>> fast-forward.
>
>Same with mine (Humax), though the gap is adjustable. I have it set at 60s.
>
>
>Be nice to have the facility on the Sky+ too, but BSB aren't that daft, I
>suppose. Still, you can FF at 30x.

I have no problem skipping Sky!

Mike Swift

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May 25, 2012, 2:05:40 PM5/25/12
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In article <nlbvr7l2nmrf7obm7...@4ax.com>, Stephen
Wolstenholme <st...@npsl1.com> writes
>>On 25/05/2012 13:48, Stephen Wolstenholme wrote:
>>
>>> This suggests that some people don't routinely skip over ads. I find
>>> that hard to believe!
>>
>>Perhaps there's difference between skipping over and fast-forwarding through?
>
>My old Panasonic DVR has a one minute skip forward button and fast-
>forward.

The Topfield could use things similar to apps written by users, one
programed certain keys to jump forward and back for set times, a bit hit
and miss but you could jump most of the ads.

Mike

--
Michael Swift We do not regard Englishmen as foreigners.
Kirkheaton We look on them only as rather mad Norwegians.
Yorkshire Halvard Lange

AC

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May 25, 2012, 4:29:58 PM5/25/12
to
Stephen Wolstenholme wrote:
> This suggests that some people don't routinely skip over ads. I find
> that hard to believe!
>
> Steve
>

Well, tea, coffee, have a piss?

--
AC

Paul Hyett

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May 26, 2012, 3:13:03 AM5/26/12
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On Fri, 25 May 2012 at 17:12:51, Stephen Wolstenholme <st...@npsl1.com>
wrote in uk.media.tv.misc :

>On Fri, 25 May 2012 15:14:29 +0100, JNugent <jenni...@fastmail.fm>
>wrote:
>
>>On 25/05/2012 13:48, Stephen Wolstenholme wrote:
>>
>>> This suggests that some people don't routinely skip over ads. I find
>>> that hard to believe!
>>
>>Perhaps there's difference between skipping over and fast-forwarding through?
>
>My old Panasonic DVR has a one minute skip forward button and
>fast-forward.
>
My Sony RDR-HXD790 can skip ads, but it doesn't work on some channels.
--
Paul 'Charts Fan' Hyett
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