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The fashion business runs deep in Miu Miu Shoes & Handbags 's veins, but the former mime performer and political science PhD seemed an unlikely successor to her family's luxury leather goods company started by her grandfather in 1913. Nonetheless, the reluctant Miuccia assumed control of the Milan-based family business in 1978 and turned Prada into one of the most exciting names in fashion. Her sleek, black nylon handbags created a flurry among fashionistas in 1985 and paved the way for her highly acclaimed ready-to-wear collection introduced four years later. Prada's precise, clean lines were embraced by the fashion elite as well as celebrities such as Uma Thurman, who turned heads at the 1995 Academy Awards in a dreamy lavender Prada ensemble. With a less expensive sister line, Miu Miu as well as boutiques around the world, this mime gone mogul has an estimated fortune of $1.4 billion and was recently named by the Wall Street Journal as one of the 30 Most Powerful Women in Europe.
Miu Miu Shoes & Handbags / Prada's history
Miuccia Prada's grandfather, Mario, founded the family luxury leather goods company in Milan in 1913. In 1978, a reluctant Miuccia assumed the reins from her mother, after completing a PhD in Political Science.
Miu Miu Shoes & Handbags was an unlikely successor, having spent the last five years studying and performing mime at Milan's Teatro Piccolo, being a paid-up member of the Communist party and champion of women's rights in Seventies' Milan. But she soon proved her worth. In 1985, Miu Miu designed a new line of black, unlabelled, hard-wearing, but finely-woven nylon handbags that immediately became must-haves for the fashion cognoscenti, seen hanging off the arm of the likes of Jerry Hall and Marie Helvin. With retail prices starting at around £250, a bootlegging industry quickly sprang up, making the authentic articles even more desirable. More importantly, Miu Miu bags were established as the accessory of choice for supermodels and fashion editors the world over.
Prada launched her eponymous ready-to-wear collection for autumn/winter 1989 to critical acclaim. The plain, almost austere lines of her designs provided a stark contrast to the overtly sensual designs of other labels of the time and one admiring fashion journalist described Prada's clothes as "uniforms for the slightly disenfranchised". In 1992, she debuted the less expensive bridge line Miu Miu (Miuccia's nickname), inspired by her personal wardrobe of earthier, hippyish garments in natural fabrics and colours. Clean and stylish designs, fine materials and exquisite craftsmanship conspired to win Prada a Council of Fashion Designers of America International Award in 1993. A year later, she showed in New York for the first time and opened her London boutique. She now shows for Prada and Miu Miu twice a year in Milan.
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