Prada handbags epitomize style
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Prada handbags epitomize style and luxury in the designer handbag industry.
In existence for almost a century, The House of Prada is a world-wide
pioneer in simple, elegant, high-fashion handbags and purses. In 1913 the
Prada label was founded by Mario Prada. Prada began by selling shoes,
leather handbags, and trunks, and in a short time received widespread
recognition with success in Europe and the US, and later opened two
boutiques in Milan.
The early, signature Prada suitcase was made from a heavy walrus skin, which
was not well suited for air travel, so Prada began to concentrate on fine
leather handbags and accessories, incorporating new materials such as
crystal, tortoise shell, and wood. Waterproof garments were also sold in US
markets. With all of Prada's successes, the company nonetheless began to
decline in the 1970s, but a new age in history of Prada was on the horizon.
Mario Prada's granddaughter, Miuccia Prada, took over the Prada company in
1978. Miuccia had spent five years studying at Teatro Piccolo in Milan, and
earned a PhD in political science. Even with this unlikely background,
Miuccia had an innate ability to recognize good fashion and she became the
steering force in Prada's emergence into the world of haute couture. She
began with luxury tote bags and backpacks made from sleek black nylon
material. Around this same time Miuccia married Patrizio Bertelli, who
assumed the position of business manager, which enabled Miuccia to focus on
design and the perfection of the new Prada look and image. It was her black
nylon "Pocone" material handbag that in 1985 became an overnight sensation
and launched the new Prada into the spotlight. Although is was well-made and
practical, it was also high fashion and came with the high fashion price tag.
This launched a whole industry of fashion replicas, which fueled the desire
to own an authentic Prada handbag.
Prada is the first name in fashion handbags and has become a worldwide
empire. Prada has stores in almost every country in the western world and
Prada gets plenty of free advertising from the many celebrities who carry
Prada handbags. The Prada look has certainly evolved and diversified over
the years, and Miuccia gets the credit for steering Prada in the right
direction and maintained the highest quality. The Wall Street Journal has
named Miuccia one of the thirty most powerful women in Europe.
Official Site: www.prada.com
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