On Sat, 15 Jul 2017 08:22:15 +0100, Roland Perry <
rol...@perry.co.uk>
wrote:
>In message <
fkgcmc1uteup99ir4...@4ax.com>, at 18:56:56 on
>Wed, 12 Jul 2017, Mark Goodge <
use...@listmail.good-stuff.co.uk>
>remarked:
>
>>>>>>By "do not support" I meant do not suppport the specific feature of
>>>>>>recognising a List-Unsubscribe header
>>>>>
>>>>>No you didn't. It was about displaying *any* headers.
>>>>
>>>>I think I know what I meant!
>>>
>>>I know what you said. If that wasn't what you meant, that's your problem
>>>not mine!
>>>
>>>>There are two separate issues here, which are getting conflated. The
>>>>first is the ability to view all the headers, which is a feature
>>>>available on the majority of desktop and webmail clients
>>>
>>>Which is about 10% of the userbase.
>>>
>>>>although some app interfaces to them lack it.
>>>
>>>Which is most of the remaining 90%
>>
>>Do you have a cite for those figures?
>
>It's a figure based on OFCOM research of what type of terminal equipment
>people use to connect to the Internet.
"The Internet" is not email.
>Not uncommon for there to be a
>degree of cognitive dissonance when it comes to habitual desktop users
>tuning out the legions of smartphone owners around them.
>
>>My own experience, anecdotal that it may be, is that mobile users
>>generally prefer other forms of communication. Email is still
>>primarily a PC application, and even those people who do use it
>>regularly on mobile devices do so as an adjunct, rather than instead
>>of, a PC.
>
>70% of adults have a smartphone, and the most popular activity on
>smartphones (93%) is sending or receiving email. Only 25% of the
>population use a PC at home to access the Internet, with only a third of
>those using it for social media, while 100% of under 25's have a phone,
>and 97% of them use it for email.
Those figures are completely implausible. The idea that only 25% of
the population use a PC at home to access the Internet, in particular,
is bonkers. So is the assertion that 100% of under 25s have a phone.
However popular any technology is, 100% market penetration is in the
realms of fantasy.
In any case, those figures are contradicted by the document you cite.
In the summary, it states that "There has been a considerable rise
(from 6% in 2014 to 16% in 2015) in the proportion of adults who only
use smartphones or tablets to go online, and not a PC/laptop". That
doesn't fit with an assertion that only 25% of the population uses a
PC. And, in fact, the document also states that "Seven in ten (71%)
adults go online using a computer (PC/laptop)". Meanwhile, it also
says that "Two-thirds (65%) of all adults use a smartphone to go
online". So, according to that research, PCs are still the dominant
device overall even though mobile devices are gaining in popularity.
I can't actually find that figure of 25% PC users anywhere in the
document, maybe you could point out which table or graph it is. I did
find the figure of 93% email usage, but that relates to *all* Internet
usage, not use smartphones (page 10). There's a figure for 27% of
desktop users (page 30), but that has to be added to the 56% of
laptop/netbook users (ditto).
>When it comes to the technology used for email there's a neat split of
>41% each, people preferring to use an "App" or a "Browser" (the
>remainder "don't care"). A classic email client doesn't even get into
>the Ofcom questionnaire.
They're including those as "apps". They're not distinguishing between
desktop apps and mobile apps. See the text of the question asked, at
the bottom of figure 50 (page 77): "You said earlier you send or
receive emails. Do you prefer to do this through an app (including
Outlook or other software) or through a web browser?".
It would be helpful here if they did distinguish between mobile apps
and desktop clients, but I can understand why they didn't.
Another interesting point is that, while 93% of Internet users use
email on any device, only 63% use it on their smartphone (page 78).
And even then, only 49% use it at least weekly (figure 52, page 80).
That supports the assertion that most people use email more on PCs,
with mobile use being primarily an adjunct rather than the primary
use.
>Curiously, the table which segments activity by platform doesn't include
>email at all; but has 8% of social media via desktops [that same one
>third of 25% above].
It's 26% of social media via PCs, though, once you combine the figures
for laptops and desktops.
>While none of these numbers is precisely the one I quoted (userbase of
>classic PC email clients/webmail), there is plenty of evidence that it's
>not far off.
One of the advantages of being both a councillor and a computer nerd
is that I not only get a significant amount of genuine (ie, non-spam)
email from random strangers but I also have some fairly complex
filters in place to handle it. That allows me to run some analysis on
the email headers in my "council email" folders. Disregarding those
with headers that clearly indicate that they've been sent via some
form of mass-mail system (either reputable ones, such as MailChimp, or
disreputable, such as 38 Degrees) or which have clearly corporate
origins (eg, those with email addresses that indicate media or
charities), the top ten mail clients, in order, are:
Outlook
Yahoo/BT Mail
iPad Mail
iPhone Mail
Outlook Express
Hotmail
Gmail
Thunderbird
dmDroid
Apple Mail
Windows Live Mail
Of those, five are PC clients, two are webmail, three are mobile
clients and one (Gmail) can be either web or mobile (the headers give
no indication which). But, also, the top two are way out in front of
the rest - Outlook and BT/Yahoo together comprise nearly half of all
emails I receive from residents. Add Outlook Express, Windows Live
Mail and Apple Mail to that and the proportion is well over half.
That tends to suggest that the majority of email users both a) tend to
primarily use PC platfoms (Windows or Mac) to send email, and b) tend
to stick with the default for either their platform or their ISP.
There are two obvious disclaimers here. One is that sending email is a
much more intensive task than reading it; it's entirely plausible that
many people routinely read mail on mobile devices but prefer something
with a proper keyboard when writing it. So this doesn't necessarily
tell us much about people's reading habits, although it does suggest
that even those who do habitually read email on mobile devices still
have access to other devices should they wish.
The second disclaimer is that my correspondents are overwhelmingly
householders (since they are, typically, those who consume council
services and pay council tax), so their age demographic is higher than
average. I don't get very many emails from people in their teens and
early twenties! I also suspect that my email correspondents are,
typically, from a higher socio-demographic (ABC1) group - I haven't
analysed it, but my feeling is that those who fall into the C2DE
groups are more likely to use social media or the phone to contact me.
That will, clearly, skew the results of any analysis, since younger
people and those from a lower socio-demographic group are also those
more inclined to use mobile devices rather than PCs.
><
https://www.ofcom.org.uk/__data/assets/pdf_file/0026/80828/2016-adults-
>media-use-and-attitudes.pdf>
Or, for those who don;t like having to glue back together a broken
link,
http://tinyurl.com/kzs4nld
mark