I have successfully used the two-part epoxy resin kit featured below
to repair a chip in a baked enamel pressed steel bath.
https://www.ebay.co.uk/itm/183206171793 (example only: there are loads
of advertisers all with the same kit. Instruction in English in the
text of the listing))
It's a very bright white so if your bath is less intense, you might
want to mix in a little dark pigment but remember, however smoothly
you install the touch-in it will never totally vanish into the
background - there are technical reasons why this is so.
I found it useful to do a couple of practice runs using the same
substrate (in this case, brightly cleaned mild steel) and prepared it
exactly as if it were the real thing. I learned a lot about flow and
curing time from doing that and managed to get the mix proportions
right.
The real thing needs the substrate to be spotlessly clean and rust
free and sanded to help the epoxy key. If the damage runs under the
waste pipe or other bath furniture it really is worthwhile to detach
those parts to give yourself a clear run at the problem. After you
have done the job it needs to be left undisturbed at least 24hrs. We
couldn't do without the shower for all that time so we put a plastic
tub over the job and sealed it in place with gaffa tape.
Still all good a year later.
Nick