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OT; Old Advert

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The Medway Handyman

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Dec 22, 2010, 4:09:02 AM12/22/10
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Can anyone remember an advert on TV which used the tag line "we treat you
like a swede, not a turnip"?

SWMBO reckons it was IKEA, I reckon it was Volvo.

Anyone know? Google isn't my friend.


--
Dave - The Medway Handyman
www.medwayhandyman.co.uk


Nightjar

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Dec 22, 2010, 4:19:36 AM12/22/10
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On 22/12/2010 09:09, The Medway Handyman wrote:
> Can anyone remember an advert on TV which used the tag line "we treat you
> like a swede, not a turnip"?
>
> SWMBO reckons it was IKEA, I reckon it was Volvo.
>
> Anyone know? Google isn't my friend.
>

It sounds more likely to be IKEA to me, but, if you have the time, you
can look through old IKEA adverts here:

http://www.visit4info.com/brand/IKEA-Store/3959

Volvo adverts are also on there, but spread over a lot of groups, which
you can find by using the brand option in the top menu.

Colin Bignell

marpate1

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Dec 22, 2010, 4:20:11 AM12/22/10
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On Dec 22, 9:09 am, "The Medway Handyman" <davidno-spam-

Best that I could find on google was to search "we treat you like a
swede" <<<< with the quotes, which gave :

http://tinyurl.com/2ujeco2
BABA' BABO | The Moscow Times Archive | The Moscow Times
5 Sep 1997... people to visit their beautiful country, with its catchy
lilting slogan, "In Sweden we treat you like a Swede and not like a
Turnip. ...

So, could it have been the Swedish Tourist Board?

Sadly, you have to register and subscribe to the Moscow Times to see
the article.

Cheers,
Mark

Derek G.

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Dec 22, 2010, 4:58:20 AM12/22/10
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On Wed, 22 Dec 2010 09:09:02 -0000, "The Medway Handyman"
<davidno-...@blueyonder.co.uk> wrote:

>Can anyone remember an advert on TV which used the tag line "we treat you
>like a swede, not a turnip"?
>
>SWMBO reckons it was IKEA, I reckon it was Volvo.
>
>Anyone know? Google isn't my friend.

It was either Ving Resor (Wing Travel), a cheap Swedish air tour
provider, or alternatively Tjaerborg.

The one made reference to the other in their adverts.

Derek G.

Peter Parry

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Dec 22, 2010, 7:42:52 AM12/22/10
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On Wed, 22 Dec 2010 09:09:02 -0000, "The Medway Handyman"
<davidno-...@blueyonder.co.uk> wrote:

>Can anyone remember an advert on TV which used the tag line "we treat you
>like a swede, not a turnip"?
>
>SWMBO reckons it was IKEA, I reckon it was Volvo.
>
>Anyone know? Google isn't my friend.

Scandinavian package holiday company called Tjaerborg (now closed - so
it wasn't that good an advert!).

The Natural Philosopher

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Dec 22, 2010, 8:46:51 AM12/22/10
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The Medway Handyman wrote:
> Can anyone remember an advert on TV which used the tag line "we treat you
> like a swede, not a turnip"?
>

Not sure that is an improvement really.

Ronald Raygun

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Dec 22, 2010, 8:49:49 AM12/22/10
to
Peter Parry wrote:

Well, with a punchline like that, it was never going to be a good advert.
Certainly not as good as Volvo's "It just came out of nowhere".

joyvonj...@gmail.com

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Oct 5, 2014, 7:54:48 AM10/5/14
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It was definitely a Swedish travel or airline company. The boss used to come on TV and say --------- treats you like a Swede, not like a turnip. It was something similar to "Vingresor" all in one word.

joyvonj...@gmail.com

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Oct 5, 2014, 8:11:23 AM10/5/14
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Am Mittwoch, 22. Dezember 2010 10:09:02 UTC+1 schrieb The Medway Handyman:
In Wikipedia under Jan Carlzon it says he graduated with an MBA from the Stockholm School of Economics in 1967 and immediately started his career in the international hospitality industry at Vingresor. He rose to the position of President in 1974. In 1978 he joined Linjeflyg, the Swedish national airline, as President before becoming its CEO in 1980. From 1981 he also served as President & CEO of SAS Group, the holding company for the national airlines of Denmark, Norway and Sweden, better known as Scandinavian Airlines System.
I think he was the man on the TV ads.
In the New York Times Archive it says of him: n executive who has an intolerance for unnecessary paperwork, Mr. Carlzon has spent his entire career in the travel business. After earning a master's in business administration at the Stockholm School of Economics in 1967, he joined Vingressor, Sweden's largest tour operator. When he became its managing director in 1974, the company - by then a wholly owned subsidiary of S.A.S. - was losing money. He cut its costs and within a year had it operating in the black.
In this second reference Vingressor had two S's.

News

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Oct 5, 2014, 8:21:00 AM10/5/14
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In message <6ecd28fc-2558-4c03...@googlegroups.com>,
joyvonj...@gmail.com writes
>Am Mittwoch, 22. Dezember 2010 10:09:02 UTC+1 schrieb The Medway Handyman:
>> Can anyone remember an advert on TV which used the tag line "we treat you
>> like a swede, not a turnip"?
>>
>> SWMBO reckons it was IKEA, I reckon it was Volvo.
>
>It was definitely a Swedish travel or airline company. The boss used
>to come on TV and say --------- treats you like a Swede, not like a
>turnip. It was something similar to "Vingresor" all in one word.

Well, if Dave really still wants to know, four years later, it was a
package holiday company, Tjaerborg.

--
Graeme

Brian Gaff

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Oct 5, 2014, 1:41:46 PM10/5/14
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Yes I was just musing on the sudden tendency for old posts to appear in the
new posts as well. Its probably the aliens..#
Brian

--
From the Sofa of Brian Gaff Reply address is active
"News" <Gra...@nospam.demon.co.uk> wrote in message
news:irBrbVOs...@nospam.demon.co.uk...

Graham.

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Oct 5, 2014, 4:01:34 PM10/5/14
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On Sun, 5 Oct 2014 18:41:46 +0100, "Brian Gaff" <brian...@gmail.com>
wrote:

>Yes I was just musing on the sudden tendency for old posts to appear in the
>new posts as well. Its probably the aliens..#
>Brian

Predictably the responder was posting via Google Groups.

Less predictably, his IP address puts him or her in Germany.



--

Graham.

%Profound_observation%

JimK

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Oct 6, 2014, 3:59:57 AM10/6/14
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/Graham.
On Sun, 5 Oct 2014 18:41:46 +0100, "Brian Gaff" <brian...@gmail.com>
wrote:

>Yes I was just musing on the sudden tendency for old posts to appear in the
>new posts as well. Its probably the aliens..#
>Brian

Predictably the responder was posting via Google Groups. /q

Perhaps so but gg does clearly show dates of posts, unlike, it would seem, many other 'real' newsreaders?

Jim K

mgwind...@gmail.com

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Jul 5, 2018, 5:36:15 AM7/5/18
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It was Thompson holidays

Brian Gaff

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Jul 5, 2018, 5:59:13 AM7/5/18
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What was?
Brian

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<mgwind...@gmail.com> wrote in message
news:78af819f-98da-4fe3...@googlegroups.com...
> It was Thompson holidays


GB

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Jul 5, 2018, 6:13:38 AM7/5/18
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On 05/07/2018 10:59, Brian Gaff wrote:
> What was?
> Brian
>
The old advert.


Bill

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Jul 5, 2018, 6:34:19 AM7/5/18
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In message <phkr0g$ra9$1...@dont-email.me>, GB <NOTso...@microsoft.com>
writes
I'm sure TMH will be impressed to have that cleared up after 8 years.

And to have it answered by mgwindsor.

I assume that is Meghan, right?
--
Bill

conte.te...@gmail.com

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Sep 12, 2018, 3:08:49 PM9/12/18
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I only ever saw it once but clearly remember it was an ad for the Swedish Tourist Board...

Bob Eager

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Sep 12, 2018, 5:08:58 PM9/12/18
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And you didn't see the date on Dave's post AT ALL - nearly eight years
ago.



--
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wish to copy them they can pay me £1 a message.
Use the BIG mirror service in the UK: http://www.mirrorservice.org
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Brian Gaff

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Sep 13, 2018, 2:32:00 AM9/13/18
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2010?
You would not get away with that line today!

Brian

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Rod Speed

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Sep 13, 2018, 3:04:28 AM9/13/18
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Brian Gaff <bri...@blueyonder.co.uk> wrote

> 2010?
> You would not get away with that line today!

Bullshit.

Peeler

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Sep 13, 2018, 4:41:16 AM9/13/18
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On Thu, 13 Sep 2018 17:04:17 +1000, cantankerous trolling senile geezer Rot
Speed blabbered, again:

> Brainless Daft <bri...@blueyonder.co.uk> wrote
>
>> 2010?
>> You would not get away with that line today!
>
> Bullshit.

You live NOT in the EU, asshole. So you senile Ozzie troll have NO idea what
goes and what goes not in the EU!

--
Sqwertz to Rot Speed:
"This is just a hunch, but I'm betting you're kinda an argumentative
asshole.
MID: <ev1p6ml7ywd5$.d...@sqwertz.com>

GB

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Sep 13, 2018, 6:21:36 AM9/13/18
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There was a Swedish tour operator that briefly opened up in the UK. They
had an office in Cheapside, in the City of London around 40 years ago.
They had a tag line similar to the above, although I suppose that it's a
pretty obvious joke and lots of advertising execs may have thought of it
for Swedish clients (who probably thought it was jolly clever, once it
was explained to them).



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