How To Make Your Website As Addictive As World Of Warcraft, with Noah Schaffer

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Amy Dudgeon

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Oct 26, 2011, 10:44:31 AM10/26/11
to UGO members
I really enjoyed this video about using ideas from video games to make
your website more addictive and thought I would share it with the
group.

http://vimeo.com/27099501

Here's the summary of what's covered:

1. Tune your Challenge
2. Give Feedback
3. Use avatars if you can
4. Let people explore
5. Lead people on a guided journey
6. Give people something to take away
7. Let people interact with others in the interface
8. Don't always lead people away from stores or branches

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