I really enjoyed this video about using ideas from video games to make
your website more addictive and thought I would share it with the
group.
http://vimeo.com/27099501
Here's the summary of what's covered:
1. Tune your Challenge
2. Give Feedback
3. Use avatars if you can
4. Let people explore
5. Lead people on a guided journey
6. Give people something to take away
7. Let people interact with others in the interface
8. Don't always lead people away from stores or branches