How many times have you handed over your credit card to a cashier only to have it returned as soon as its been swiped without your signature being checked against the one on the card?
I tell the cashier "please check my signature", but I wonder if the message sinks in. They don't care if someone has just paid for something with a stolen card.
If it happens to you, I think the best course of action is to educate the cashier as to why they should be checking signatures. Then, you should inform the management that signatures aren't being checked and how it is in their interest that they do this in future. You could also threaten not to go back to the shop as you don't feel happy using your credit card in there while the signature is not being verified.
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