[TWLTC], New Club Logo - come on lets do it

[Graham]

It is time to do some branding for TWLTC.
In order to make a new logo we need to consider a few things:
- Make it Simple, Memorable, Timeless, Versatile & Appropriate
- Learn off other folks success & mistakes

What we need to do is to come up with a design brief:

where will we use it eg clothing, website, MSWord template, brochures
do we need a B&W as well as colour
what is the aim eg
•Generate sales?
• Encourage enquiries?
• Gain newsletter subscribers?
• Obtain information from your audience?
• Encourage them to tell a friend?

Target audience (Club members or potential members)
• Age
• Sex
• Income
• Occupation
• Location


Language or just a picture
we can use emotive language for emphasis

So look around ....If there is a design style that you particularly
like or dislike - explain why so we can put it in our brief. If
you're not entirely sure why you like a certain design style, then
good starting points include:

• Colour
• Imagery
• Quantity and quality of text
• Typography
• The atmosphere that particular designs create

Feedback on what you like and why...lets all brainstorm a little
too...

I have added a design brief document I found on the web....see the
Files section and look for Brief.pdf

Details on how Pepsi spent £millions on a logo is here:
http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf
lessons for us "you can spend a fortune on what a child could create,
but not explain"