Angry Birds is a Finnish action, puzzle, and strategy based media franchise created by Rovio Entertainment, and owned by Sega. The game series focuses on the eponymous flock of colorful angry birds who try to save their eggs from green-colored pigs. Inspired by the game Crush the Castle,[1] the game has been praised for its successful combination of fun gameplay, comical style, and low price. Its popularity led to many spin-offs; versions of Angry Birds created for PCs and video game consoles, a market for merchandise featuring its characters, Angry Birds Toons, a televised animated series, and two films; The Angry Birds Movie and its sequel The Angry Birds Movie 2. By January 2014, there had been over 2 billion downloads across all platforms, including both regular and special editions.[2][3]
The first game in the series was initially released on 11 December 2009 for iOS.[8] At the time, the 2009 swine flu epidemic was in the news, so the staff decided to use pigs as the enemies of the Angry Birds.[9] The company released ports of the game to other touchscreen smartphone operating systems, including Android. In early 2019, all remaining Angry Birds games released before October 2014 (with the exception of Friends) were discontinued and removed from app stores, though Bad Piggies was added back in early 2020. Rovio has declined to explain their reasoning behind the decision apart from a brief tweet and support response, both giving different answers.[10] However, in June 2021, by popular demand of the fans, Rovio announced that the classic games will be available on the stores again sometime in the future.[11] A recreated version of the original Angry Birds game known as Rovio Classics: Angry Birds came to mobile platforms on 31 March 2022.[12]
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From 2011 to 17, Angry Birds has collaborated with many other companies and released variations of the game in the respective companies' theme. Most of them were Flash-based. All of the games featured exclusive levels and elements that aid in promotion.
On 1 June 2018, U.S. television production company Big Fish Entertainment announced that they would be partnering with Rovio to create a game show based on Angry Birds currently[when?] called Angry Birds Challenge.[53]
On 17 November 2018, a series titled Angry Birds on the Run was released on YouTube. The series focuses on the birds being sent to the real world from a girl's phone, causing mayhem while the pigs are looking for them.
In late 2018, Rovio announced that a new, long-form Angry Birds television series titled Angry Birds: Summer Madness is in production and was originally set for release in 2021 on Netflix.[56] It was pushed and was released in January 2022.[57] It focuses on Red, Stella, Bomb, and Chuck as teenagers in summer camp causing mayhem with their teacher being the Mighty Eagle.
On 18 January 2020, a series titled Angry Birds Slingshot Stories was released on YouTube.[59] It features structures from the original Angry Birds game and shows the birds and pigs' life outside the levels.
There have been several toys made from Angry Birds characters.[49] The game's official website offers plush versions of the birds and pigs for sale, along with T-shirts featuring the game's logo and characters.[72] In May 2011, Mattel released an Angry Birds board game, titled "Angry Birds: Knock on Wood".[73] Over 10 million Angry Birds toys have been sold thus far.[50] Rovio opened the first official Angry Birds retail store in Helsinki on 11 November 2011 at 11:11 a.m. local time.[74] It expects to open its next retail store somewhere in China, considered the game's fastest-growing market.[74] Merchandise has been successful, with 45% of Rovio's revenues in 2012 coming from branded merchandise.[75]
The most notable toys are the Telepods, created by Hasbro. These figures are created for Angry Birds Star Wars II,[76] Angry Birds Go!, Angry Birds Stella, and Angry Birds Transformers.[77] Telepods use a similar digital toy hybrid concept as Skylanders or Disney Infinity characters, but there is a different technology behind it.[78] These are figures used to "teleport" a character of the corresponding figure into the game by scanning a tiny QR code via the device's camera. The Telepod platform technology was invented by ReToy, a bMuse company, in partnership with Hasbro.[79] Telepods figures are not only for this use, but can also be used with the toy set that comes with the toy, like other Angry Birds board games.
In 2011, Rovio published a cookbook titled Bad Piggies: Egg Recipes, along with doodle books based on some characters of the game. After a few weeks of the release of Angry Birds Space, they also released Angry Birds Space-themed books about numbers, alphabets, and stickers.
On 20 March 2012, National Geographic published a paperback book titled Angry Birds Space: A Furious Flight Into The Final Frontier[81][82] shortly before the release of Angry Birds Space which became available on 22 March 2012. National Geographic also has a book titled Angry Birds Feathered Fun for learning all about birds.[83]
In the same year, Rovio created a contest with the prize Angry Birds: Hatching a Universe, a book about the franchise and all the characters. It was released for sale by Titan Books on 24 May 2013;[84] And again by Insight Editions on 4 June 2013.[85] The book was written by Danny Gordon with a foreword by Mikael Hed.
In the summer of 2017, GoComics announced that it will be running a comic strip series based on the world of The Angry Birds Movie, with each issue available to view on its website.[88] The strip ran for over a year, from 3 August 2017 to 20 September 2018.
In early 2012, Olvi started to manufacture Angry Birds soft drinks, after licensing with Rovio[89] with two different tastes: Tropic (tropical fruits)[89] and Paradise (pineapple-mandarin).[89] In September 2012 Olvi released two new tastes to the soft drink collection: Lagoon (pear-apple) and Space Comet (orange-cola).[90][91]
Upon learning of the attraction, Rovio Entertainment was reported to be considering working with the theme park to officially license it.[74] In March 2012, Rovio announced plans for an official Angry Birds Land, that opened on 28 April 2012, at the Särkänniemi adventure park in Finland.[93] Angry Birds Land opened in May 2014 at Johor Bahru City Centre in Malaysia.[94]
It was announced that UK theme park Thorpe Park would open their own Angry Birds Land themed area within the park, opening in May 2014, with a "4D Cinema" showing a 10-minute Angry Birds film with 4D effects, Angry Birds Dodgems, and a slight re-theme of existing drop tower ride Detonator.[96] This Angry Birds Land operated until the end of the 2023 season, being rebranded for the 2024 season.[97]
Rovio opened "Activity Parks" of the game. The first one opened in Lightwater Valley, England, with dance floors, playgrounds that include slides, and touchscreen devices for visitors to play Angry Birds.[citation needed] The attraction also opened in Vuokatti, Finland, with obstacle courses and races,[98] and a separate "Angry Birds Town" with kids' cars.
In June 2013, Rovio and NASA opened the Angry Birds Space Encounter theme park at the Kennedy Space Center.[100] It offers creating characters and shooting birds at pigs, as in the video game. It also opened in the Space Center Houston.
The Angry Birds characters have been referenced in television programs throughout the world. The Israeli comedy show Eretz Nehederet (in English: a Wonderful Country), one of the nation's most popular TV programs, satirized recent failed Israeli-Palestinian peace attempts by featuring the Angry Birds in peace negotiations with the pigs. Clips of the segment went viral, getting viewers from all around the world. The sketch received favorable coverage from a variety of independent blogs such as digitaltrends.com,[5] hotair.com[105] and intomobile.com,[106] as well as from online news media agencies such as Haaretz,[107] The Christian Science Monitor,[6] The Guardian,[108] and MSNBC.[109] American television hosts Conan O'Brien, Jon Stewart and Daniel Tosh have referenced the game in comedy sketches on their respective series, Conan, The Daily Show, and Tosh.0.[110][111][112] In the 30 Rock episode "Plan B", guest star Aaron Sorkin laments to Liz Lemon, "Our craft is dying while people are playing Angry Birds and poking each other on Facebook". He then provides a tip for Liz to improve her score in the game.[citation needed] In February 2011, American journalist Jake Tapper mockingly introduced U.S. Senator Chris Coons as the "Angry Birds champion of the Senate" during the National Press Club's annual dinner.[113] Some of the game's more notable fans include ex-Prime Minister David Cameron of the United Kingdom, who plays the iPad version of the game, and author Salman Rushdie, who claims he is "something of a master at Angry Birds".[114] Basketball star Kevin Durant is an avid fan of Angry Birds, and regularly plays other NBA stars in matches, although he is wary of cheating.[115] In August 2011, the Milwaukee Brewers played the Angry Birds theme song during the pre-game introductions of the arch-rival St. Louis Cardinals players, in reference to former Cardinals' manager Tony LaRussa's propensity to bean opposing players.[citation needed] Angry Birds also appears briefly, for comic relief, during a scene in the 2013 film G.I. Joe: Retaliation, in which Zartan plays the game while waiting for the world leaders' response to his threats of annihilation.[citation needed] Angry Birds were featured in the 2013 Helsinki episode of Veep.[citation needed] Angry Birds was referenced in the film The Starving Games, a parody of The Hunger Games.[citation needed] A group in the Indian show Dance+ have done a dance based on Angry Birds.[citation needed] Angry Birds was referenced in the Family Guy episode "Turban Cowboy" where one failed skydiving attempt by Peter results in him landing in a level. The TV show Robot Chicken also parodied Angry Birds in one sketch.
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