CBS shufflin' breakfast shows in L.A.

[Bob Jersey]

Sometime this fall...

-- KCAL/9 will go wall-to-wall local news 4-11am...

-- CBS2 will show "CBS Mornings" LIVE 4-6am, followed by a simulcast of KCAL 6-7, then the West Coast version of "Mornings" 7-9...

"As the KCAL newsroom grows, there are also plans to rev up the volume of original shows and enterprise reporting done for the CBSLA.com streaming platform, which launched as a 24/7 news feed in June 2019," said CBS L.A. prez/GM Joel Vilmenay...

https://variety.com/2022/tv/news/kcal-morning-news-first-kcbs-mornings-1235314324/ (link)

B

[Mark Jeffries]

And as announced previously, more local news at 9 a.m. (I assume simulcast with KCAL) and a half-hour of the newly-divided Drew Barrymore show at 9:30 a.m., with the other half-hour elsewhere on either KCBS or KCAL's schedule.  I would bet that some of the CBS-owned stations will be bookending "The Price is Right" with Drew (I can just see the promos:  "Three Drews, weekday mornings on CBS2!").  And despite the objections of some in this group, the fact that Paramount sister Pluto TV has added a 24/7 Barrymore channel means she will be around for a while.  They've also added 24/7 "Judge Judy" and Wayne Brady "Let's Make a Deal" channels, as Amazon's renamed Freevee has added linear channels, including their first-run "Judy Justice"), with "Wheel of Fortune" and "Jeopardy!" channels coming Aug. 1.

The article points out that KCAL's now doing infomercials and paid religion against the morning shows, including "The 700 Club" (I presume live at 7 a.m.).  If it gets taken off, I guess we can except Pat Robertson calling Paramount Global agents of the homosexual left deep state.

Mark Jeffries
spotl...@gmail.com

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[David Lynch]

KCBS has been solidly last-place in the ratings in the morning for a while and I hear KCAL has a better reputation despite being literally the same operation, so I guess they’re going to try to goose the network’s viewing numbers by adding a few thousand more viewers in LA.

They’ve also got the CBS Evening News live at 3:30 PT and then again in its usual slot at 6:30. Given the way the local morning shows are ratings juggernauts for KTLA and KTTV (Fox) against their tape-delayed network counterparts, I’m surprised neither of them has (to my knowledge) put a national/world focus on their 6:30 half-hour and spun it as more up to date and with less of a northeast corridor bias.