[PGage]

Matt Belloni’s newsletter today starts with the following subheading:

“Unlike in Trump’s first term, when entertainment became ground zero for the #Resistance, it feels like the industry—at least the business side of it—is gonna try to make nice to avoid issues with M&A and regulation, which is both sad and a reality of doing business when the president has become so openly vindictive, transactional, and unchecked.”

I think there is no doubt that the corporate overlords of the entertainment industry will be kissing a lot of Trump ass, and minimizing as much as possible Trump-bashing by their creatives, as we have already seen in the newspaper and social media sectors. More speculatively, but I think likely, is that we will be seeing a gradual blooming of Trump support, or at least minimizing, by B and even some A list creatives themselves. 

I expect a roster of inaugural entertainment a step or two above Kid Rock and his ilk this January, and a steady stream of well known comics turning their fire on Trump critics rather than Trump and his supporters. I don’t expect the Clooney-Streep crowd to backtrack, but I would not be shocked to hear some winners at some of the major award shows over the next few years making pro-Trump or anti-Trump critic comments in their acceptance speeches. 

The return of Trump means, almost by definition, that Trumpism, once seen by most as a monstrous accidental anomaly, is now going to be normalized, and we are going to see that spread through pop culture (with, by my lights, horrific consequences).

Sent from Gmail Mobile

[Kevin M.]

They already “made nice”… the ratings are better when Trump is in power than when he isn’t. 

Kevin M. (RPCV)

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