With the caveat that Seth MacFarlane is not the only writer on "Family
Guy," and so it may not have been "his" reference in the first place:
he's about the right age to have started reading MAD in the early 1980s,
when their circulation was well over 1 million (peak circulation was
something like 3-4 million in the early-to-mid-1970s).
New Don Martin work appeared in MAD up until 1988 (and then in Cracked for
a few years after that), and then there were the reprints that appeared in
the "Super Special" issues, plus various paperback collections that were
readily available.
(I can speak from experience on this because I'm about the same age as
MacFarlane, and read new issues of MAD regularly from 1982 to 1992 -- I
also had some Don Martin paperbacks that were "inherited" from my father.)
--
Jim Ellwanger <trai...@ellwanger.tv>
<http://www.ellwanger.tv>