Third Colbert squeeze is the charm?

[David Bruggeman]

This week marks another run with the squeeze during the first Late Show break.  It started on Monday, and as before, only lasts for the first part of the commercial break.

I still can't think of another instance of this kind of squeeze on a non-sports program.

Is it possible this is some kind of way to extract additional ad dollars from advertisers?  Or is this a variation on 'make goods' for programs that don't deliver on expected viewership?  Either explanation to me seems off, but I don't work in this area.

David

[David Bruggeman]

Much like the last 'week' of squeeze, the show didn't do it this past Friday, but did it again for Monday's show.  Maybe it will pick up again on Wednesday.

On an unrelated Late Show topic, Maddie has sat in with the band both nights this week.

David