TV news' new interest in digital-content creators

[Bob F]

Variety: "Some of these digitally savvy personalities are experts in important niches like technology, healthcare or national security. Others are former legacy news anchors, who have gained traction by slinging challenging oratory. But nearly all of them can be had for a price that is significantly less than that of a full-time employee," per consultant Brett Magid... the piece spotlights Alex Wagner, returning, sort of, to the channel she once worked at when NBC owned it:
https://variety.com/2026/tv/news/tv-news-crazy-creators-ms-now-nbc-cbs-news-digital-maverick-1236725685/ (link)
B