SemiNoTV: Dakota Johnson Didn't Say That

[Mark Jeffries]

THR's Richard Newby says that in the rush to amp up the clickbait and play "Kick the Nepo Baby" and "Dogpile on the New Marvel Movie," Johnson's typical press tour deadpan and bluntness while plugging "Madame Web" was blown way out of proportion, making what she said far worse than it really was:

https://www.hollywoodreporter.com/movies/movie-news/madame-web-press-tour-dakota-johnson-1235827795/

But if the celeb press and social media wanted to make sure "Madame Web" bombed in its first weekend, they sure as hell succeeded.

[Adam Bowie]

I wholeheartedly agree with the piece and the overblown reaction to Johnson.

What I can't tell is to what extent that really impacted on the film's opening. Poor reviews and particularly, poor word of mouth are likely to have been bigger issues surely? I'm not saying TikTok memes can't make or break a movie, but so can sub-par CGI and highly tangential characters who are basically unknown to all but the biggest comics diehards.

I didn't go and see this film mostly because I heard it was bad and read some really bad reviews, not because of a media narrative was that made the case that Johnson hated the film herself.

Adam

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