Hydration breaks, or similar, piquing other soccer rightsholders' interests

[Bob F]

I know it rankles some here, e.g. Joe Hass (in the Alexi Lalas thread), but the money Fox is making from adverts at these World Cup interludes is hard to ignore... think north of a half-billion possibly... the US major leagues, MLS and NWSL, still have not considered the concept, and the European governing body as of now is limiting it to Champions League play:
https://www.hollywoodreporter.com/business/business-news/world-cup-hydration-breaks-fox-results-scores-1236627644/ (link, hat-tip Ben Strauss of ESPN)
B

[Tom Wolper]

Correction to the article: The hydration breaks started at the last World Cup in Qatar. It has become ridiculous in this cycle because of the number of games played in indoor stadiums like Dallas.

FOX executives are no doubt thrilled with the extra revenue but they know it comes from a confluence of factors they can’t reproduce.

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