I suspect that is partly an incomplete sample - Trevor has a pretty vigorous social media presence, often centered in his informal “off camera” chats with the audience, but also from interviews and comedy pieces. I hardly ever watch his show any more, and don’t follow him on any social media directly, and still feel like I have a pretty good sense of his show.
But your point about Fallon holds. It was not that long ago that conventional wisdom was that he had changed the rules for Late Night, that it was all about producing viral, evergreen comedy bits for sir social media linking, no longer topical, political monologues or (relatively) substantive interviews. Yet now Fallon seems almost absent from social media, while CBS aggressively sends out two or three memable still images per night with pull quotes from the show, and often links to high impact clips, almost always from his very political monologues or substantive interviews, like the one last week when Cynthia Erivo made him cry singing Aretha Franklin en panel.
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