Macy's Parade Sets Ratings Record for NBC

[Mark Jeffries]

The NBC Thanksgiving day tradition pulled 28.5M viewers this year, the highest number in the parade's 70 years on the net and what will be the highest-rated non-sports program of the year, we assume not counting either Peacock or the afternoon repeat:

https://www.hollywoodreporter.com/tv/tv-news/macys-thanksgiving-day-parade-record-ratings-1235677181/#recipient_hashed=04cc8432e89af1614e2b95d666f830a827568c45d7e9abbbd46ed84bf99ddfc7&recipient_salt=f8f1afe78c2d990c75c3121d1fa116315cbb1eda09b65c89df333468970da653

Remember, this is in an era of linear TV where David Muir's news on ABC and "Jeopardy!" in syndication pull more viewers than prime time non-football.

[Marti Lawrence]

I watch it every year. Fond memories of sitting on the floor at my grandma's house with a bunch of my cousins on Thanksgiving morning, as she sat in her rocker, periodically slipping into the kitchen to check on the food preparations.  

~Marti 

[PGage]

As you say, this is stunning. I watched it a couple of times as a kid, never much liked it (in Southern Cal our favored parade was the “Santa Clause Lane Parade.” Have not even. I side red watching it over last 50 years, though we do watch the National Dog Show.

This bump requires some explanation. Could it be the protest?

Sent from Gmail Mobile

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[Stan S]

Do they then add in CBS’s coverage from the other eye to get total viewership for a single event?

-Stan