RIP Hulu

[Kevin M.]

Hulu to merge with Disney next year

https://variety.com/2025/digital/news/hulu-app-phased-out-disney-plus-fully-integrating-1236480450/

Kevin M. (RPCV)

[Joe Hass]

The Hulu *app* is going away, not the service itself. You'll just only access it through a button on the Disney+, which is current today. And you'll still have to pay for it at an additional level.

--
You received this message because you are subscribed to the Google Groups "TVorNotTV" group.
To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+...@googlegroups.com.
To view this discussion visit https://groups.google.com/d/msgid/tvornottv/CAKgmY4BvRpey%2BACPBf5ASCkD0%3DcbiX-W1Kh4AOfb27McNkQtgw%40mail.gmail.com.

[Mark Jeffries]

And Hulu will become a worldwide trademark--Currently, the Hulu originals are branded as "Star" everywhere else on Disney+. That will change, although I suspect sooner or later Landgraf will want FX's originals to be recognized worldwide as much as HBO and will ask for the Hulu branding to be taken off. Remember that most FX originals are streaming first and may not air on the FX linear channels at all (only the first season of "The Bear" has been seen on FX, as a marathon before season 3 dropped on Hulu).

Mark Jeffries
spotl...@gmail.com

To view this discussion visit https://groups.google.com/d/msgid/tvornottv/CABru7%2BcPJn2%2BNFc%2B9H7ZSzARUH39HeH2sk0dYHuLthFm_ZKc_A%40mail.gmail.com.

[Chris Neuman]

Hulu has never been available in Canada, but for the most part anything on Hulu (esp those shows that weren't picked up for air by Canadian networks and gobbled into their standalone streaming) showed up here on Disney. The Bear, What We Do In the Shadows, etc. Hopefully this continues and it doesn't become impossible to (legally) obtain those shows. 

To view this discussion visit https://groups.google.com/d/msgid/tvornottv/CAJ_uKi_PTVu%3DBsVpC23OE6vdHWvHhneZa1UEWrFMniVNyH1RRw%40mail.gmail.com.

[Tom Wolper]

Here’s a take from the business side of things. The short version is that we are leaving the first era of streaming, where platforms would share libraries and new services would take losses by charging a little bit of money for lots and lots of content in order to build a subscriber base. In the phase we are entering, each platform will stake out their own territory and be less willing to incur losses.

https://slate.com/technology/2025/08/disney-plus-hulu-netflix-streaming-wars.html

To view this discussion visit https://groups.google.com/d/msgid/tvornottv/CAGU22uzWxrQp1LG5k5G1VCcbRLjL%3DQwXwR4pAHx_ott8UZK0RA%40mail.gmail.com.

[Kevin M.]

Except Disney isn’t staking out its own territory. Wrestling isn’t its own territory. They are diluting their brand by trying to be generalists instead of specialists. It’s the same crappy decision-making that killed cable. 

Kevin M. (RPCV)

To view this discussion visit https://groups.google.com/d/msgid/tvornottv/CAJE-FiFrXfn4U0MxP7QbBgA73jpTdurSWahwJGn7uvwsykTG6A%40mail.gmail.com.

[Jon Delfin]

also (sidebar) the Hulu stuff on Disney+ was Disneyfied -- at least for the titles I've explored, Disney+ didn't offer original-language-with-subtitles versions

To view this discussion visit https://groups.google.com/d/msgid/tvornottv/CAKgmY4AY7xQzjNpkjOFXav_chOdgK7UZAOwQJ_S%2Bxzbwc5biaA%40mail.gmail.com.

[Adam Bowie]

Interestingly, the Hulu brand is getting a global rollout and will replace the largely unknown "Star" brand globally.

https://thewaltdisneycompany.com/hulu-global-brand-disney-plus/

I think Star was only really a brand in India, and Disney just used that globally, but it was never a standalone brand, and I'd be amazed if it had any recognition at all in places in the UK. A decidedly adult show like "Rivals" was always a "Disney+" show in the UK, rather than a "Star show on Disney+". At the end of the day, you have to market shows by telling people the streaming service they need to launch to watch them, not the sub-brand within that streaming service that you've put the show under.

Adam

To view this discussion visit https://groups.google.com/d/msgid/tvornottv/CABCcf4dZTeT4G_EbqUFaep_%2BMeK-HhfuKyeCYtGQL3Oyp%2BxYdQ%40mail.gmail.com.

[Bob F]

I have next to no experience with smart TVs*, so for those that have them, is it enough to remember the title, or even a terse one-line description, of whatever property to induce the STV to find the property regardless of its venue?

B

*A restaurateur I know has a subscription to something, ISTR Hulu for some reason, at their establishment

Adam Bowie, Oct 3rd:

[Mark Jeffries]

Comcast's voice-controlled remote can put up a screen on any show and tell you what streamers they have available the show is on, along with when it next airs on linear.

Mark Jeffries

spotl...@gmail.com

--

You received this message because you are subscribed to the Google Groups "TVorNotTV" group.
To unsubscribe from this group and stop receiving emails from it, send an email to tvornottv+...@googlegroups.com.

To view this discussion visit https://groups.google.com/d/msgid/tvornottv/5028a329-43ce-47fe-b321-be93a2617149n%40googlegroups.com.