The decision to rebrand as Freeform as easy as A-B-C (Family)

[Ron Casalotti]

The reasons for the January 12 rebrand:

http://variety.com/2016/tv/news/freeform-tom-ascheim-abc-family-1201675862/

Ron Casalotti

Wayne, NJ

[Bob Jersey]

And just in case you were hoping for a last-minute change of heart from Pat Robertson, forget it (NYMag's Vulture link)

B

[Joe Hass]

I'm going back and forth on which is the best TV deal in history: this, or the St Louis Spirits and the NBA (which the league finally paid $500 million to go away last year)

Your history lesson: https://en.m.wikipedia.org/wiki/Ozzie_and_Daniel_Silna#The_deal

On Sat, Jan 9, 2016, 20:42 Bob Jersey <bob.in...@juno.com> wrote:

And just in case you were hoping for a last-minute change of heart from Pat Robertson, forget it (NYMag's Vulture link)

B

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[Kevin M.]

If I owned the network, I'd bookend that crap-fest with shows entitled "Tantric sex is awesome" or "Pat Robertson Molests Collies." Even if they were only five minute mini-sodes that didn't make money, it'd still be worth it

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Kevin M. (RPCV)

[Tom Wolper]

On Mon, Jan 11, 2016 at 3:47 PM, Kevin M. <drunkba...@gmail.com> wrote:

If I owned the network, I'd bookend that crap-fest with shows entitled "Tantric sex is awesome" or "Pat Robertson Molests Collies." Even if they were only five minute mini-sodes that didn't make money, it'd still be worth it.

That would reinforce the closed worldview of Robertson's followers. I would go in the opposite direction: positive shows about LGBT ministries or a priest, rabbi, minister, and imam talking about common values and how to work together.