terry wright
unread,Oct 24, 2009, 2:52:30 AM10/24/09Sign in to reply to author
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to TV for PC
For a while, the big satellite TV providers (DISH Network and DirecTV)
lacked the ability to be competitive in the multifamily space mostly
due to inability to offer a viable Internet solution as part of their
offering. In fact, there are still challenges with satellite-delivered
Internet solution, such as an increased cost for slower speeds when
compared to local DSL and Cable Modem solutions.
As a property owner of an apartment or condominium, it's incredibly
complicated to even consider replacing the local cable company with a
service provider that strictly offers video, no matter what the rate
increases from the local cable company might look like. The most
successful multifamily service providers realize this and focus on
proposing solutions that offer both Internet and video service as a
bundled solution to customers.
Typically the multifamily service provider will purchase Internet
bandwidth from the LEC (local exchange carrier) or CLEC (competitive
local exchange carrier) and provide that Internet bandwidth to
customers directly. In most cases, these services are delivered to
customers over coax (cable modem) but Ethernet and Wi-Fi solutions
have also found their way into the mix. Any company with a hefty
pocketbook can purchase bandwidth and resell it, but it takes a good
system and real network management to make a viable solution to the
cable company. Cable modem customers have grown accustomed to being
able to access the Internet, most of the time anyway. After all, why
risk ending up with a worst solution than what you had in the first
place.
Due-diligence is the key. Service providers must have the capital,
resources, back office systems and call center to serve your residents
and address your needs. When evaluating your next provider, keep in
mind that almost every video customer will require Internet. Your new
provider should have a competitive solution to address this.