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Mobile Augmented Reality (AR) using digital content over real world. It converts the way people interact with everyday objects. Hence, increase socialization among users. Users can even try any product before they plan to buy. Major driver for the market is increasing investment and development in digital services as demand for smartphones, tablets, and smart glasses is increasing day by day. Also, give a platform to view on multiple product before purchasing. Added to this, demand for gaming is rising which is giving companies to develop more AR related apps, games.
Key player - Blippar, Infinity Augmented Reality Inc., Aurasma (Hewlett-Packard Development Company. L.P.), Atheer, Inc., Augmented Pixels Inc., Daqri, Metaio GmbH (Apple Inc.)