Latency Has an Exponential Impact on Mobile Content Delivery

[Gyanendra]

With these thoughts in mind—and knowing that mobile carriers have the
ability to modify data routing—we looked for a partner who could work
well with us to achieve this goal. And we found that partner in
Equinix, a company that shares our philosophy of a mobile “echo
system” and allows us to move servers within its infrastructure to
remain as close to possible to its GGSNs. By doing this, we ensure our
customers of consistently low latency levels and their users of much
faster page loads, higher levels of engagement, and, yes, conversions.
Isn’t that ultimately what it’s all about?

Today, we discussed mobile performance issues in our webinar with
Equinix “Structuring Mobile Content and Applications for Performance
and Revenue Gains.” If you could not attend the live event, we urge
you to watch it on demand. It will be available for the next couple of
weeks.
For more Information please visit url:
http://info.cotendo.com/bid/78856/latency-has-an-exponential-impact-on-mobile-content-delivery