[Boost Your SEO Efforts By Optimising Your Facebook Page
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Wondering how to get more traffic on Facebook without spending extra on paid ads? Optimize your Facebook page's content and follow Facebook SEO principles. Facebook SEO includes several steps from keyword research to link building to performance monitoring.
SEO is not limited to websites; it also applies to your Facebook pages. You can consider a facebook page as a web page only and SEO principles can be applied here to maximize reach, attract followers, and advance businesses by increasing organic visibility and ranking.
In the dynamic landscape of digital marketing, harnessing the power of Facebook SEO requires not just strategic insights but also the right set of tools to amplify your efforts. Here are some essential tools and resources to supercharge your Facebook SEO game:
Facebook automatically generates a URL at the time of page creation. It allows the users to customize the URLs with a username of their choice. The words in the URL serve as signals for Google to determine what a page is about. It's a must to choose one that has your brand name or reflects an aspect of your business.
It is the most basic and vital Facebook SEO strategy. Google finds the first word of the Facebook page name most important. It is crucial to ensure that your brand page name does not conflict with another brand's name. It should describe your products or services but shouldn't be too generic. Also, select the category that best suits your business type.
Writing a description of what the business does and using the relevant keywords are the pillars of Facebook SEO. The about section pops up when the users use the keywords in their search queries, and it is important to add information about how the page adds value to the customers.
Providing accurate and detailed contact information provides authenticity to a Facebook page and improves local SEO. Including address, phone number, and business hours helps improve Facebook SEO. Google indexes such pages in its local SEO data, allowing you to appear in local search results.
Backlinks are essential elements of Facebook SEO as reputable sources backlink to your content reflect your page's relevance and value. Google estimates Facebook pages' credibility by analyzing backlinks. You can get backlinks from your official website to your Facebook page, or you can collaborate with any other brand. Also, write regular guest blogs and get links to your Facebook page to boost your Facebook SEO ranking.
It is crucial to post at the right time to maximize the reach of your content and attract traffic. You will have to experiment by posting at different times. Once you discover the right time, ensure that you post regularly within the same time bracket.
Posting colorful, eye-catching pictures as featured images of page posts can tweak Facebook SEO. These images increase the engagement of the page visitors. You can add images for testimonials, reviews, event details, and other important data to enhance brand awareness.
Want to enhance your brand awareness on Facebook? Go live streaming and engage with customers. Building a friendly demeanor by connecting with the audience can play a huge role in Facebook SEO. Reply to comments on Facebook without delay and reflect that you care about the user's opinions. Resolving customer issues, responding to messages, and a proactive approach builds trust with your audience and boosts SEO.
Facebook SEO incorporates key search terms relevant to your business, optimizing the content and domain name, and getting quality backlinks from other reputable websites. Pay attention to engagement level, earn the audience's trust, and watch your Google ranking climb high.
Facebook can help you further boost the SEO of your website as it enables high-quality backlinks, increasing the authority of a domain, thereby helping in ranking higher on Google's top pages for specific keywords.
Yet, too many small businesses do not understand how to utilize the platform properly: a study of over 323 companies globally found that most businesses find Facebook marketing increasingly competitive.
You need to optimize your Facebook page to translate those efforts into actual clicks and conversions. You need to set up your page to help your new followers quickly understand what your business is about and how it can help them.
A username helps people find and remember your page. When you create a username, it appears in a customized web address (for example, facebook.com/yourcompany) for your page which makes it easy for people to type in the URL.
The most important part of any journey is to know the destination that we want to go from where we are present. Say we have packed our bags, loaded our stuff in the car and ready to go. But till the time we do not know the destination we cannot go ahead. We will be lost.
So, before you start your social media marketing journey, first it is important to define clearly where you want to go and the results you want to reach. If you do not know where you want to drive your business with this awesome marketing vehicle of Facebook, then your efforts are doomed.
You cannot sell an Xbox to a busy housewife who might barely have time to watch her favorite TV series after she has prepared dinner for the family. Similarly, you cannot sell a dishwasher to a 12-year-old kid who probably loves skateboarding. This will only waste your time and money.
For Facebook, the best times to post are on Thursday and Friday. The engagement level of Facebook users with the content is low from Monday through Wednesday. Also, it is best to avoid posting during the weekends.
Early afternoon is the best time to post with 1pm-4pm being the ideal time. Traffic builds after 9am and peaks at 3pm. During or after lunch is the favorable time to post because people generally are lazy after food. At work, people feel sleepy so they get on Facebook to have some fun.
Try sharing a visually attractive image, visual content is seen to have more engagement than posts without any visuals. Even if you are sharing updates to your audience about your industry, visual content seen to have higher interaction level.
Take newsletters, pdfs, eBooks and other marketing collaterals to create a series of how-to tips that adds value to the audience. Keep a planned way to post valuable content on a regular basis and the user will be hooked.
While your goal is to provide an entertaining space for the audience, you want to get the valuable feedback from the customer. Interactive posts can be fun and you can show the benefits or uses of your product in a fun, interactive way that your customers will love.
Be careful, though, as the engagement can easily turn into a negative one, like in the example below. Sometimes it will be irrelevant to the post. But, most of the time, you can predict it and come up with responses (or ways to avoid it) beforehand.
One of the key benefits of crowdsourcing your answers is that they help to drive customer engagement of the Facebook page. You will not only increase your customer engagement but in the process also create crowdsourced content for your brand.
Create a poll or a photo contest and ask your Facebook fans for their feedback. People love to talk about themselves, as soon as you ask the users point of view, the user is excited to draw his opinion.
Another quick way to reach your desired target audience is to use Facebook advertising. You will be able to quickly show your most important content to the targeted audience and drive the required conversions within a specified time period of the campaign.
However, Wednesday and Thursday being the ideal days to post are the selected days for posting in the above schedule. Wednesday has four posts scheduled because Wednesday gets the most number of engagements.
The timing of your post is essential, hence scheduling your posts on Facebook is an ideal way to get engagement on your posts. By scheduling your posts you will be able to post at the very specific times and not miss out on any posts. You will be able to monitor the posts and analyze the engagement on your posts.
Formally, Facebook engagement rate formula is dividing the number of reactions, comments, and shares your post gets by the total number of followers of your Facebook business page and multiplying this number by 100.
Repurposing content also helps you understand which type performs well on which social media platform. For example, you might find a pattern where repurposed Instagram posts as carousels get good engagement on Facebook. You can double down on this to improve your engagement metrics even further.
Tailoring your Facebook content calendar to trends, holidays, memes, and recent hot topics in your industry is an easy way to boost engagement. Since those subjects are already trending, Facebook pushes them into the News feed, and people are more interested in engaging with something contextually & immediately relevant.
And Facebook Stories have many features that spark additional interaction, such as stickers, GIFs, emojis, boomerangs, and more. You can even add a web link button to redirect customers to another URL.
You can ensure more people show up by announcing the live in advance, hyping it up in your posts, inviting an expert, and answering audience questions. Think: What would entice your audience to put this Facebook live on their calendars? And lead with that offer for your Facebook live.
Keeping up with the ever-changing Facebook algorithm is easier said than done. But once you start posting and interacting with your audience regularly, you need to shimmy out of your comfort zone to surpass your engagement ceiling.
So, remember: Increasing your engagement is a means to an end. The ultimate goal of your Facebook marketing should be to listen to your audience, answer their queries, and boost conversions. See engagement as the part of a whole to avoid tunnel vision.
In Google search results, Google interacts with Facebook to pull in information like Page Name, Location, Likes, Description, Reviews, and more to display in organic search results. Your Google My Business profile can be updated to include links to your Facebook Profile and your Facebook Reviews may be pulled into GMB profile. It is important that this information is accurate on your Facebook page and consistent with across platforms and your Google My Business profile so that Google can recognize all of them as the same entity.
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