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Home-grown e-commerce leaders Flipkart and Snapdeal between them raised nearly $3 billion from investors during 2014. Online services companies, as a whole, accounted for 37.6 per cent of the $10.9 billion invested by private equity (including venture capital) investors during the year, according to figures compiled by Venture Intelligence.
Startups are clearly back. And how. PE investments in India during 2014 were second only to their historic high of 2007, the year Flipkart was founded. At that time, PE investments in the IT sector were focused almost exclusively on mature IT services and BPO companies.
The latest rounds of investment in Flipkart and Snapdeal were their seventh and eighth rounds respectively. The latest investors in these firms included hedge funds, mutual funds, sovereign wealth funds, MNCs and ultra HNIs (high net-worth individuals) from various parts of the world, including Russia, Qatar, Singapore and South Africa. While these companies are very much a product of venture capital funding in their initial stages, the kind of money they have been raising in the last couple of years is no longer in the VC realm.
Of the about $9 million that education companies managed to attract, $6 million was grabbed by two online test preparation start-ups. Clean energy companies had to rely on interest from sector-focused seed funds for the less than $2 million raised across four companies.
Even among enterprise software companies, the top investment featured Tiger Global, which led a $10 million second round investment in Unicommerce, a provider of logistics management software to retailers. Among mobile tech focused start-ups, consumer app makers such as Tinyowl (a food ordering start-up) and Vee (a mobile dating service) as well as enterprise targeting firms such as Mobstac (focused on publishing) and SilverPush (focused on mobile ads retargeting) found favour during 2014.
Exits : Exits are the name of the game in venture capital. Even if they have not actually sold their holdings, the mega valuations that Flipkart and Snapdeal commanded in later rounds have made the fortunes of their early stage investors (or, at the least, enabled the firms to close new funds).
The perennial grey area in which e-commerce companies are forced to operatevis--vis FDI rules and taxation continue to pose threats to the sector. Unless the VUCA (volatile, uncertain, complex and ambiguous) risk in regulation subsides, VC dollars will flow only to where the risk-reward equation appears the best.
But Flipkart and Snapdeal have established that ambitious, young, first-generation entrepreneurs building on their dreams are no longer stories that happen only in Silicon Valley. And drawn by the phenomenon, in 2014, Indian billionaires like Ratan Tata and Azim Premji have opened their wallets to start-ups. On their part, Flipkart and Snapdeal have, between them, acquired or invested in a dozen Indian start-ups, and have become active angel investors themselves. Clearly, the 2014 wave has left the start-up environment in India much richer.
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