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As the festive season approaches, it's time to elevate your style game with an exclusive selection of must-have footwear. In India, where shoes are not just a necessity but a crucial fashion statement, the footwear market has reached unprecedented heights.
Swarovski Creators Lab and PUMA have converged to mark PUMA's remarkable 75-year journey, blurring the lines between sportswear and streetwear. The collaboration infuses PUMA's iconic Suede sneakers and Hoodie with the brilliance of green Swarovski crystals, illuminating these legendary pieces. It represents the fusion of sports and high fashion, paying homage to PUMA's rich heritage and Swarovski's innovative spirit.
Skechers takes the fashion world by storm with an electrifying partnership featuring The Rolling Stones. Teaming up with Bravado, Universal Music Group's merchandise powerhouse, Skechers introduces a new collection of sneakers adorned with the iconic Rolling Stones' tongue logo. This collection, designed for both men and women, marries comfort and style for music enthusiasts and fashion aficionados worldwide. The Skechers x The Rolling Stones collection boasts a variety of designs, available at Skechers retail stores and online.
Louis Philippe expands its product range with a fresh lineup of luxurious sneakers that redefine style, comfort, and sophistication. Designed for cosmopolitan consumers, this collection offers a diverse array of styles, from minimalistic elegance to bold contemporary statements. These luxury sneakers incorporate premium materials, innovative cushioning, and striking contrasts through various production techniques. Discerning customers can find them at Louis Philippe flagship stores, authorized retailers, and via the brand's mobile app.
Campus Activewear, a prominent Indian sports and athleisure footwear brand, combines functionality with fashion. With the influence of Sonam Bajwa, they're stepping up their game with the Chunky sneaker collection. This collaboration aims to redefine fashion, style, and comfort for Indian women. The booming Indian sneaker industry, with a projected revenue of Rs 21,000 crore by 2023, signifies the shift where sneakers represent more than just footwear; they embody a lifestyle, a statement, and a commitment to both comfort and style. Sonam Bajwa's partnership with Campus Activewear amplifies this endeavor. The Chunky sneaker collection offers versatile designs and colors, with prices starting at Rs 1500, available at Campus retail locations and online.
As the demand for dairy products continues to surge, Parag Milk Foods has strategically positioned itself to capture a larger share of the market. Their revenue has crossed Rs 3,000 crore mark on the back of strong brand equity and competitive market positioning. The focus on margin expansion has continued with overall GP margin expansion of 4.2 percent YoY. The company has capitalized on the benign milk prices and expanded its gross margin profile along with premiumization and improvement in the value-added product portfolio.
With a robust presence both domestically and internationally, Parag Milk Foods is focusing on expanding its distribution network within India. "Currently, we have over 500,000 retail touchpoints, and our goal is to increase this to 1.5 million touchpoints within the next three years," says Shah. This strategic expansion aims to bring their quality dairy products to more consumers nationwide. By tripling their retail reach, the company is committed to making its products available to a broader audience, enhancing convenience and accessibility.
Innovation is at the core of Parag Milk Foods' product development strategy. "Our New Product Development (NPD) department is continuously exploring innovative products that resonate with the Indian consumer palate," explains Shah. The company is focusing on expanding its premium brands, Pride of Cows and Avvatar, by introducing new product extensions. Additionally, they are keen to broaden their health and nutritional portfolio to meet evolving consumer needs.
A recent venture into the ready-to-eat food segment with the launch of Gowardhan Sweets showcases their commitment to innovation. "We introduced delicacies such as Kaju Katli, Kesar Pedha, and Malai Pedha, with plans to introduce more traditional Indian sweets in the near future," Shah shares. Furthermore, Parag Milk Foods has launched Cream Cheese under the Go brand, catering to the demand for versatile new-age dairy products. These initiatives reflect the company's dedication to continuously evolving its product line-up to meet diverse consumer preferences.
To support its ambitious expansion plans, the company is investing heavily in its manufacturing infrastructure. Today, it boasts three state-of-the-art facilities located in Manchar, Maharashtra, Palamaner, Andhra Pradesh, and Sonipat, Haryana. "Our Rotary Parlour enables an automated milking process, ensuring maximum hygiene and quality standards," Shah highlights. These facilities collectively process 3.5 million liters of milk daily, along with significant production capacities for paneer, cheese, and whey protein.
Additionally, Parag Milk Foods has acquired over 500 acres of land to expand Bhagyalakshmi Dairy Farm. "We aim to accommodate more than 15,000 cows within the next three years," Shah reveals. This expansion is crucial to meeting the growing demand for their high-quality dairy products.
Addressing the growing demand while maintaining high-quality production standards is a strategic priority. The company employs a tailored approach to cater to three key consumer segments: mass, mass-affluent, and premium. "Our unique business model enables us to cater to approximately 80 percent of consumers' daily dietary requirements," Shah explains. By leveraging their state-of-the-art manufacturing facilities and advanced technology, Parag Milk Foods prioritizes stringent quality control measures at every stage of production.
To enhance their competitive edge, the brand is investing in new technologies and strategic collaborations. The company is working with Boston Consulting Group (BCG) to drive sustainable growth and implement cost-effective practices. "This collaboration marks a significant step forward in our journey towards innovation and efficiency," says Shah.
In terms of digitization, Parag Milk Foods has achieved significant milestones. Over 70 percent of their general trade business is covered under their Sales Force Automation (SFA) initiative, streamlining sales processes and improving operational efficiency. Additionally, they are planning to implement SAP HANA, a cutting-edge technology that will further enhance their capabilities and support their growth trajectory.
"Technology plays a pivotal role in driving innovation and efficiency within the dairy industry," Shah asserts. By leveraging digital optimization and advanced IT solutions, the company enhances operational capabilities, ensures product quality, and meets evolving consumer demands.
Parag Milk Foods is well-positioned for significant growth in the Indian retail market. With a focus on expanding their distribution network, developing innovative products, and leveraging advanced technologies, the company is committed to meeting the dynamic demands of modern consumers. As they triple their retail touchpoints and introduce new product offerings, the company continues to solidify its position as a leader in the dairy industry, delivering quality products to every corner of the market.
Sankalp Foods also showcases how adaptability to local and global trends can drive success. The company has embraced veganism, a growing trend even in traditionally non-vegan cultures like India. By incorporating vegan options, it caters to evolving dietary preferences without alienating its core customer base. Moreover, its strategy of creating multi-brand food courts under one roof allows it to optimize resources and offer a variety of cuisines, appealing to a broader audience.
The demand for premium and bespoke products is a clear indication of a market that values quality, personalization, and consistency. Whether it's through localized cuisine, high-end fashion, or advanced skincare, brands that prioritize these elements are seeing increased customer loyalty and growth. The integration of omnichannel strategies further enhances accessibility and convenience, ensuring that premium products are within reach for a wider audience. As consumer expectations continue to evolve, the focus on premium offerings is likely to intensify, driving innovation and excellence across industries.
This event is set to be a pivotal gathering for retail professionals seeking to accelerate their success and stay ahead in the rapidly changing retail environment. IndianRetailer.com is proud to partner with NRF as their official media partner.
The NRF Innovation Lab, a key highlight of the three-day event, will showcase the most visionary retail technologies available on the market today, spanning AI, AR/VR, machine learning, data analytics and Web3, from but not limited to the following participating innovators:
Farah Khan Ali, Founder and CEO of Farah Khan Fine Jewellery, has a fascinating story that began unexpectedly. "As a 21-year-old, I had just graduated and was bored with my life," she recalls. "I didn't know what I wanted to do because I had tried interior design, ad film making, television, and I still hadn't found my calling." Her path took a dramatic turn when a friend invited her to accompany her to the Gemological Institute of America (GIA). Initially, it was the allure of living in America that captivated her, but what she found there defined her career.
Farah's transition into the world of gemology was challenging yet rewarding. "When I opened my books of gemology, I was taken aback because they involved the chemical, optical, and physical properties of 99 minerals and their gemstone varieties. And it had nothing to do with jewelry design because that was an aesthetic course, and this was all scientific," she explains. Despite her initial struggle, Farah's determination saw her through. "I decided all my plans of becoming this party animal changed to becoming the Indian nerd. And I ended up studying so much that I topped my class." This achievement marked the beginning of her journey into jewelry design, a field she not only entered but came to revolutionize.
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