关于gartner今年的魔力四象限
Q
Microsoft has been steadily gaining BI market share since its serious entry into the market in 2000. It did so with an attractive set of BI capabilities, packaging and pricing that appeal to Microsoft developers and its independent distributor channel. The company has consistently invested in building and enhancing BI capabilities into three of its core offerings — Microsoft Office, Microsoft SQL Server and Microsoft SharePoint — in order to increase their value and drive upgrades. By incorporating BI capabilities into Microsoft's most ubiquitous products, it virtually guarantees its BI offering's continued adoption, particularly in organizations with a Microsoft-centric information infrastructure. Based on the Magic Quadrant customer survey, Microsoft is executing well on this strategy, with customers rating it above average across many key satisfaction metrics, including "sales and customer experience" (including product quality and support), "achievement of business benefits," as well as for "vendor success." Strong customer satisfaction with its approach is reflected in Microsoft's Ability to Execute position.
Microsoft's low license cost bundling strategy for BI platforms make it a compelling cost value proposition for organizations that want to deploy BI to a wider range of users, or that want to lower overall BI portfolio costs by using lower-cost BI tools for basic BI functions. Its license cost profile is comparable to or less than open source BI vendors and considerably less than its commercial competitors. And as Microsoft continues to enhance its BI capabilities in products that most companies already own (Office, SQL Server and SharePoint), the functionality premium for alternatives may become increasingly difficult to justify for many organizations. In the Magic Quadrant customer survey, more Microsoft customers cited TCO as the No. 1 reason for selecting Microsoft as a BI vendor, while cost was cited less frequently as a limitation to wider deployment for Microsoft than most other vendors in the survey.
Microsoft's market success is also driven in part by its IT-oriented, BI authoring tools within SQL Server, which are based on Visual Studio, the broadly adopted development environment. This approach, along with targeted marketing efforts and programs for building strong developer communities and support, has helped Microsoft lower the cost and expand the availability of Microsoft BI skills. Microsoft customers rate its BI platform infrastructure and development tools among the highest compared to other vendors, and a higher percentage of customers use them extensively. Moreover, "wide availability of skills" is among the top reasons customers select Microsoft over competing vendors.
Success in larger deployments is also a strength. While Microsoft's BI products have historically been labeled as midmarket solutions — particularly by Microsoft's competitors — we are seeing the Microsoft BI platform deployed on much larger data volumes to much larger numbers of users, with more of its customers considering it their BI platform standard than in previous years. Customers in the Magic Quadrant survey report that their Microsoft average deployment sizes are now larger than any other vendor in the survey in terms of users, and second only to MicroStrategy based on data volume.
Use of OLAP functionality by Microsoft customers is more than double that for the rest of the survey respondents. This can be attributed to the success and adoption of Microsoft SQL Server Analysis Services functionality bundled with Microsoft SQL Server and its optimizations with Microsoft front-end tools. Increasingly, organizations are turning to newer in-memory OLAP architectures over traditional multidimensional OLAP architectures to support dynamic and interactive analysis of large datasets. Microsoft has put an initial "stake in the in-memory ground" (albeit late) with the introduction this year of SQL Server PowerPivot, and has previewed fully in-memory Microsoft Analysis Services cubes that enable the subsecond analysis of billions of rows (as opposed to hundreds of millions of rows supported today by PowerPivot) — these will be available in the next release of SQL Server, code named Denali.
Microsoft is the only BI platform vendor to tie its BI strategy tightly to its enterprise collaboration platform, SharePoint, which is the mechanism by which Microsoft BI content is managed, searched and shared throughout the organization. Microsoft's BI customers have a very positive view of its collaboration-centric approach to BI. SharePoint 2010's new features, such as enhanced search and social software capabilities, open up new opportunities for Microsoft and its partners to evolve SharePoint into a decision making platform for improving the quality and transparency of collaborative decisions.
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Multiproduct complexity is a challenge. From Microsoft's perspective, bundling BI capabilities with Office, SQL Server and SharePoint, and requiring all three products to meet complete BI platform requirements, drives the adoption and revenue of these three core Microsoft products, as well as for the Windows operating systems. From a user perspective, for organizations that have these three Microsoft technologies in place, they can build BI applications with tools the organization already has and with which information workers are familiar. However, because the BI platform capabilities exist across three different tools that also perform non-BI functions, integrating the necessary components and building the applications is left to the organization. Microsoft's do-it-yourself approach puts more of the BI solutions development and integration onus of the platform components on customers than the all-in-one BI platforms offered by most other vendors in the BI market.
In comparison with its large competitors, Microsoft's BI user vision has been more narrowly focused on developers. In particular, it has been slow to provide robust business-user-oriented tools and lags behind competitors in defining a clear mobile strategy for BI. This is beginning to change with recent enhancements to Microsoft Office 2010 and the introduction of SQL Server PowerPivot, which gives Excel users capabilities for more advanced ad hoc analysis of large datasets than before. Since user adoption of these new tools is in the very early stages, customer ratings for ad hoc analysis and interactive visualization continue to be below average, although they are expected to improve as adoption proliferates.
Many organizations look for packaged solutions to reduce time to deployment and to compensate for their lack of skills, particularly when building more advanced analytic applications. However, as the do-it-yourself poster child for BI, Microsoft does not offer packaged analytic applications for Microsoft Dynamics or other enterprise applications; instead, it provides toolkits for Microsoft Dynamics applications only or relies on partners to build and sell these applications. Moreover, Microsoft discontinued the development of Microsoft Office PerformancePoint Server 2007 as a stand-alone solution for financial analytic applications (for example, planning, budgeting and consolidation) in favor of embedding CPM capabilities with its Dynamics AX 6.0 release. As a result, Microsoft's stand-alone performance management product strategy lags behind that of the other stack vendors (IBM, Oracle and SAP). Microsoft instead relies on its partners to deliver Microsoft-based CPM solutions.
The product interdependencies (for example, between Microsoft SharePoint, Microsoft Office and Microsoft SQL Server) coupled with long development cycles hamper Microsoft's ability to deliver quickly on innovation. These interdependencies also require a Microsoft BI platform customer to buy into a Microsoft technology stack and have a broad set of expertise to support the different moving parts.
The likelihood of fit for Microsoft's BI offerings is highly dependent on: an organization's willingness to standardize on an end-to-end Microsoft technology infrastructure; business users buying into Excel as the primary BI tool; and IT buying into Windows as the operating system, SQL Server as the primary data warehouse, SQL Server Analysis Services as the primary multidimensional storage, Visual Studio and .NET as the development environment, and SharePoint Server as the main BI portal. In reality, most organizations live in a world of heterogeneous environments. Microsoft's technology stack requirements will limit its BI opportunities in non-Microsoft shops, as competing vendors emphasize openness and heterogeneous support, while at the same time optimizing for their specific data, middleware and applications platforms.
There is no single business metadata layer or capability that spans across Microsoft's BI platform components, and there are limited capabilities for sophisticated metadata modeling, impact analysis, data lineage and change management. In Gartner's BI platform customer surveys, Microsoft scores below average year after year for its metadata capabilities. This year is no different; Microsoft earned among the lowest semantic layer integration and metadata functional rating scores of any vendor.
Jerry Wu
一直有所不解，为何微软的排名如此靠前呢，感觉现在国内用微软解决方案的并不是很多，只是听说在小型企业有所应用。
是不是可以这样考虑，微软的解决方案比较完整，同时易用性很强。
Andy
在BI行业来看的话，微软还是一直是挺厉害的角色，但是也挺尴尬的，我个人这么认为的
首先要看到基本目前所有的BI产品都需要兼容微软的EXCEL，而很多公司甚至于就是用EXCEL来实现日常的一系列的工作，我所了解的很多小型公司的财务等等都是对EXCEL的要求比较高的，当然EXCEL也是有很多比较厉害的地方，直接使用EXCEL可以做数据透视图等等，还是比较意想不到的，我之前在海尔做主数据管理时候，有部分数据清洗都是基于EXCEL来实现的。
微软的BI平台的话，可能官方提供的解决方案就是SQL SERVER + SSIS + SSAS来实现存储、ETL、OLAP整个流程。同时由于SQL SERVER对EXCEL的强烈支持很多分析的实现都比较简单。
同时微软的SHAREPOINT的话，实现信息发布以及门户整合，应用集成等等功能。
微软目前的尴尬主要就在于他的产品大的应用似乎比较少，能够拿的出手的大项目除了人寿的项目，我还真是找不到，但是小公司应用倒是一大把。
发件人: tt...@googlegroups.com
[mailto:tt...@googlegroups.com] 代表 sea
发送时间: 2011年3月14日 23:20
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tt...@googlegroups.com
主题: 关于gartner今年的魔力四象限
一直有所不解，为何微软的排名如此靠前呢，感觉现在国内用微软解决方案的并不是很多，只是听说在小型企业有所应用。
是不是可以这样考虑，微软的解决方案比较完整，同时易用性很强。
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geraint.zhang
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On 2011-3-14 23:19, sea wrote:
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