Marketing our very own Yukti 2018!

[Rajaguhan Raguraman]

Hey all, 

This is Rajaguhan, secretary of Marketing - Yukti, 2018. 

#DO NOT READ IF ALLERGIC TO "LOT OF WORDS"# 

To all those who don't know what Yukti is, it is a national level management event of TSM where students from various B-schools and other colleges come to participate in management and cultural events. This is purely a student-driven fest and happens mostly only with the work and effort of the students with a tiny helping hand from the management. 

I have had plans for taking Yukti to newer frontiers in terms of promotions, better than that of the previous years' Yuktis. For that, marketing campaigns through digital means would be the best way in attaining it (less money, more reach). Videos play a crucial role in grabbing people's attention and that is what exactly we are going to do. And I want us to be using videos to best spread the word about Yukti amongst people. I have a whole lot of ideas in mind that are fun and at the same time be attention-worthy which can be implemented and be used for the promotion. 

All the marketing campaigns will predominantly be on the social media platforms, mostly Facebook. All of them will have your contribution in a bunch. Most of the campaigns planned are easy to perform and would involve both the seniors and the juniors thus creating an interactive bond. 

The campaigns will include 

• Fun Videos
• Message-oriented Images
• Contests
• Tag-a-someone
• Blog Posts
• Student Talent etc,.

Several ideas are in store and to make all of these possible, I need your help and support. I am in a need of a creative team that can ideate profusely; dedicate endlessly and work recklessly. This team will be responsible for all the creative output that comes out for Yukti as well as branding TSM. 

We will be working with our very own digital marketing club - The Impressions! 

Think you are creative? Come say Hi.

Passionate about film making? Come say Hi.

Have experience in content marketing? Come say Hi.

Know people who have high-end cameras which we can borrow? Come say Hi. 

Just want to kill time? Be the first one to say Hi. 

Feel like you wanna be a part of this amazing journey, do nominate. The first video for Yukti will be shot in this week. So nominate as soon as possible. 

Nominate here --> http://bit.ly/2fqPQKF

For more information,

Rajaguhan - 8122936337

Thank you! :) 

[Gautam Khatri]

 Because digital marketing is such an integral part of today’s marketing strategy, it’s important to understand how it works.

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