[trovando blog] The Power of Default Values

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Francesco Passantino

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Sep 26, 2005, 5:54:14 PM9/26/05
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How gullible are Web users? Sadly, the answer seems to be "very."
Professor Thorsten Joachims and colleagues at Cornell University conducted a study of search engines. Among other things, their study examined the links users followed on the SERP (search engine results page). They found that 42% of users clicked the top search hit, and 8% of users clicked the second hit.
The Power of Default Values (Jakob Nielsen's Alertbox)

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Posted by Francesco Passantino to trovando blog at 9/26/2005 11:54:05 PM
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