The Online Copywriter's Handbook : Everything You Need To Know To Write Electronic Copy That Sells D
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Content creators come in all forms these days. This author breaks down includes 22 errors to avoid when writing content, along with 9 tips for empowering your writing skills. The author takes this book a step further and includes 28 honest questions for discovering your own writing voice. As a content creator, you are the voice of your brand. This book will help you find that voice and empower your writing skills.
The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells d
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Everyone loves a step-by-step guide, especially when it comes to copywriting that will sell your products and services. This kickass copywriting book helps small business owners understand the methods behind powerful writing. Susan offers clear concept on how to effectively market small businesses with content, and she also uses real-world examples with emotional triggers. This book is a must-buy for small business owners who are new to content writing.
Nearly everyone wants to write better, but what about writing faster? With content essentially flooding the market, serious writers need to keep pace with the endless stream of demand. 2k to 10k demonstrates exactly how writers can take their ho-hum daily word count to beyond what they have imagined capable. Rachel shows her readers how to double their word counts while still maintaining the quality of their writing. For busy bloggers to newbies, 2k to 10k can help you write better and faster.
Looking for a few inside secrets in the copywriting industry? Breakthrough Copywriting gives business owners the know-how to writing copy that generates a profit. The book outlines exactly how to craft world class copy that sells your products almost every time. Breakthrough Copywriting helps you zone into your target audience by establishing emotional connections and tap into their subconscious.
This book is short, sweet, and gives great guidance for helping yourself write stellar copy. At only 56 pages long, this book is highly reviewed for its conversational tone and straightforward approach to copywriting. This book emphasizes the importance of the human touch in copywriting, while steering readers away from writing like robots. It will help inspire new bloggers and startups while giving specific examples of quality content writing.
The Idea Writers offers copywriting tips from a unique angle. Teressa dives deep into the new rules of copywriting in the form of the digital age. She emphasizes that customers consume information on multi-channel levels, with not only written content, but video and beyond. She describes how the advertising copywriter has evolved over the last 50 years, and how we must change our style of copywriting to reach a more modern customer base.
E-mail marketing remains as a top marketing technique in 2015, but getting your copy just right can be a challenge. In High Conversion E-mail Copywriting, Scott offers pro advice and tricks on getting customers to open your e-mails, turning them into sales. Better yet, Scott offers a 50-point checklist that every copywriter should keep on hand when starting a new e-mail campaign.
Have you ever been stuck with wondering what to say? With Phrases That Sell, the thought on the tip of your tongue will flow seamlessly into your copywriting. Edward showcases thousands of words, phrases, and slogans that can be applied to almost any kind of marketing. Not only does the author spell out the best phrases to say, he also helps his readers generate their own ideas on the spot.
While some of us may be attempting to dominate national (and international) search terms, there are others who are focusing on a much smaller scale. Choice of Words for Local Marketers helps small businesses understand the power of local content marketing and the impact it can have on their business. The book also helps small business owners understand the varieties of content marketing and how to reach more customers with copywriting.
The title may be a mouthful, but this book is a practical guide for crafting web copywriting that sells. The author helps writers perfect their skills for copywriting on multiple mediums, including online video scripting, tips for Facebook ads, and even test copy to help maximize your response rate.
This is the third Copyblogger book on our list, and with good reason. This eBook covers the art and science of copywriting that captivates and moves product. It offers the basic fundamentals of great copywriting, all in one convenient and affordable eBook.
Letting Go of the Words helps you create copy that not only enhances user experience, but also boosts search engine traffic. Janice ties in the value of content creation along with SEO in this popular second edition of Letting Go of the Words.
With the mindset of you can write copy, too, Copywriting For The Rest of Us includes easy steps to becoming the best copywriter possible. The ability to write motivational copy is essential if you are looking to promote your brand and generate cash online, and Copywriting For The Rest of Us will help you put your words into action.
"I would recommend this book to anyone who either wants to brush up on their direct-mail marketing or get involved in this proven marketing channel to grow their business."
--Bruce Browning, President, OlleyMay Media
Robert Bly, presenter extraordinaire, reveals the secrets for winning a room and closing a deal in any forum - seminars, podcasts, webinars, interviews, and meetings. Revealing surefire techniques for organizing and delivering a superior presentation, Bly teaches how to erase fear and nerves and turn a stiff speech into a comfortable conversation with colleagues or clients, leaving them nodding in agreement and ready to take action.
"Start Your Own Home Business After 50 addresses the special needs, problems, and challenges of the over-50 entrepreneur. . . . Its guidance can help you create a successful home business that can generate an ongoing 'retirement annuity' for decades."
--Robert Ringer, bestselling author, Looking Out for Number One and Winning Through Intimidation
"Bly's book features some solid and surprisingly easy methods that can help you better manage your time to make your days at work more productive and less stressful."
--Growing Companies Magazine
"Bob Bly is a creative genius, always thinking outside the box. His latest masterpiece, How to Create Irresistible Offers, will help businesses unlock their full potential, generating floods of leads and ensuring long-term viability. His work draws on decades of battle-proven experience. This book will surely be a staple resource for every marketer."
--Michael A. Stelzner, author of
Writing White Papers
"Bob Bly's book, Persuasive Presentations for Business, is full of practical ideas from cover to cover. It is an easy read that any speaker will find well worth the effort. After 25 years of leading seminars on presentations worldwide I will be using Bob's book in any future sessions."
--Terry Smith
Robert Bly will help you step back from your present hardships and to take a look at the big and small wonders of the world...because, as Bly attests, blessings can be found all around if you just take the time to see them.
Become a Recognized Authority In Your Field is the first book that shows you how you can promote and market your knowledge and skills in any field, position yourself as a leading expert, and gain tremendous advantage over your competition.
This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.
"This is top-notch advice from someone who knows his business."
--Jim Moran
"Robert Bly surveys the vast world of direct marketing to tell us- simply and directly - what works. You will find little theory in this book and much helpful, practical information."
--Bill Bonner, President and CEO, Agora Publishing, author of The DailyReckoning.com
"The most comprehensive, tightly organized, yet readable approach to this complex subject I've ever encountered . Bob's understated integrity comes through on every page."
--Roger C. Parker in MacMonitor
Here are hundreds of priceless tips and strategies for firms and independent providers selling services rather than products. It covers everything from generating sales leads to keeping clients after the sale is made. Also Available on Tape
"As a reader of Bob Bly's works for many years I looked forward this is one. It provides a plethora of information that can be used by newbies as well as gurus. If you are a marketer or copywriter or just want to get a little more business savvy...read this book."
--Joel Heffner
"Bob Bly's stories engage the reader from the first sentence. From mainstream to science fiction and everything in-between, these stories explore contemporary themes with sensitivity and often a great deal of humor. If you grew up reading the stories of Ray Bradbury, Harlan Ellison or even Kurt Vonnegut, like I did, you will get a kick out of these stories. Some of them will evoke the joy you experienced while watching TV shows like The Twilight Zone and One Step Beyond. With his background in science and technology Bly brings a fresh eye to speculation about the fate of humanity in the face of topics like climate change, 24/7 entertainment, robotics, and the hidden human costs of this modern world. But, lest you think it's all kid stuff, Bly courageously and successfully tackles the themes of loss, loneliness, love and redemption. For less than the cost of a small latte, you can enjoy several hours of reading pleasure-just darn good stories from a man of imagination."
--Mark Smallwood
You see, I built my freelance copywriting business using the internet while living, working and traveling around the world. Instead of sales calls and face-to-face meetings, I used email and Skype to forge relationships and build a brand that has generated hundreds of thousands of dollars (for myself and my clients).
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