Myanmar’s tourism industry is likened to that of Thailand 30 years ago, chair and CEO of Unique Luxury Hotels of Asia Dhammaras B Kasem told The Myanmar Times.
He said this is a unique opportunity to learn from Thailand’s experience, where hospitality and tourism has been a major economic driver with official visitor arrival figures hitting the 30 million mark in recent years.
“I will tell them the industry secrets they need to know before they make huge investments into hotels,” Mr Dhammaras said. “Other businesses can make profits within one year, but the hotel business is not like that. It is a long-term investment.”
Hoteliers in Myanmar should develop strategic plans for the next five to 10 years, he said, adding that it was crucial to update management systems and try to learn from the successes - and failings - of industry figures in other countries.
Mr Dhammaras said now is the time for Myanmar to embrace modern technology, in order to keep apace with hospitality sector operators around the world.
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